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OVERVIEW
ContentTECH: A State of The Industry
Date: Wednesday, June 17, 2020
Time: 12 PM ET/9 AM PT
Duration: 1 hour, 45 minutes
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SUMMARY

These are extraordinary times for marketers – especially those who create and manage content for their business. Content is communication. And we must ensure that our resources, processes, and capabilities with technology and tools work in our favor.

While it’s promising that 78% of marketers say their organization takes a strategic approach to managing content, 73% of them also report they either don’t have the technology in place to strategically manage content across the enterprise or they aren’t fully using the technology they have. In many ways, this mirrors the top reason why the other 22% of marketers don’t take a strategic approach to managing content: a lack of processes. We want to help.

In ContentTECH: State of The Industry, you’ll learn:

  • About the state of the content management and content strategy landscape from CMI’s Chief Strategy Advisor, Robert Rose
  • How to rationalize your value propositions across product/service lines and bring clarity to your sales and marketing teams
  • How content marketers can begin incorporating practical AI tools and techniques into their work
  • How technology partners and solutions can help put these ideas into action in an effective way so you can do business more efficiently for your company, while giving your customers a better experience

We hope you can join us at our virtual event August 10-12, ContentTECH Summit, where we’ll keep the conversation going.

SPEAKERS:
Robert Rose
Chief Strategy Advisor
Content Marketing Institute
Follow Robert on Twitter @Robert_Rose

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books.

His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Chris Penn
Chief Data Scientist
Trust Insights
Follow Chris on Twitter @cspenn

Christopher S. Penn is an authority on digital marketing and marketing technology. A recognized thought leader, author, and speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. Known for his high-octane, here's how to get it done approach, his expertise benefits companies such as Citrix Systems, McDonald's, GoDaddy, McKesson, Toyota, and many others.

Pam Didner
Author
Effective Sales Enablement
Follow Pam on Twitter @PamDidner

Pam Didner is a B2B marketing consultant, writer, podcaster, speaker, and author of 2 books: Global Content Marketing and Effective Sales Enablement. She trains, coaches, and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America, and Asia. She is strategic in nature and tactical in execution.

Michael Kolowich
Chief Content Officer
OpenExchange
Follow Michael on Twitter @michaelkolowich

An internationally recognized pioneer in online media, Michael was founder and CEO of KnowledgeVision Systems, a video and smart media platform that was acquired by OpenExchange in 2019. A former Lotus, Ziff-Davis and AT&T executive who was a prominent architect in the internet content revolution, he is an accomplished business strategist, technology executive, and Emmy-winning creative talent with WGBH-TV. In addition to his work in media, he was a vice president and partner at the global strategy consulting firm of Bain and Company. Michael is a graduate of Harvard College and Harvard Business School.

Stephanie Stahl
General Manager
Content Marketing Institute
Jeff Coyle
Co-founder and Chief Product Officer
MarketMuse
Follow Jeff on Twitter @jeffrey_coyle

Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.

Tracy Dahl
Editorial Director
Soapbox Financial Group at
The Motley Fool

Follow Tracy on LinkedIn

Tracy Dahl is the editorial director for Soapbox Financial Network, a new division of The Motley Fool. She’s responsible for the big picture of content planning across Soapbox’s growing number of personal finance blogs – with the goal of making the world smarter, happier, and richer. Before joining Soapbox, she was the managing editor for The Motley Fool’s investing newsletters. And it all started at The Washington Post, where she worked on the copydesk for 14 years.

Fernando Angulo
Head of Communications
SEMrush
Follow Fernando on Twitter @Fernando1Angulo

Fernando Angulo is Head of Communications at SEMrush. He has been with SEMrush since the beginning of the company's marketing efforts and has built its all-star marketing team. Being one of the most recognized faces of the brand, Fernando is speaking at 50+ top conferences worldwide each year. Fernando specializes in B2B search marketing, e-commerce, influencer marketing, and trained marketing teams of companies such as Expedia, T-mobile, Prestashop, and Bing.

Matt Dion
CEO
Mintent

Matt Dion is the CEO of Mintent where the team is focused on helping customers “market with intent”. Mintent’s simple yet sophisticated Content Marketing Platform is used to more precisely align messages with customer buying cycles, manage concurrent editorial calendars and content marketing workflows to achieve higher returns on the content marketing investment. Matt is a technology vetern and content marketing thought leader.

Elena Verlee
Founder
Cross Border Communications

Elena Verlee is the Founder & President of Cross Border Communications, a full-service marketing agency for technology companies. Her team helps well-funded startups to billion dollar companies develop messaging and content that garner attention, build trust, and attract customers, employees, investors and other key audiences. Elena is an entrepreneur at heart and prides herself in building long-term relationships with her clients.