Overview

Title: Marketing Further Down the Funnel: Four Key Skills to Drive Buying Decisions
Date: Thursday, July 30, 2020
Time: 1 PM ET/10 AM PT
Duration: 1 Hour

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Summary

Eighty percent of the sales cycle now takes place in digital or remote settings, according to Forrester. That means it’s now up to Marketing to move buyers further down the funnel—up to and including the point of decision.

But how can marketers, who have historically focused on brand awareness and top-of-funnel demand generation, rise to this new reality?

Corporate Visions’ research shows that the primary factor driving buying decisions is memory. Your buyer interacts with your marketing in one moment, but they decide to purchase later on. That means your marketing messages and content must be memorable enough and persuasive enough to influence buying decisions.

In this webinar with Leslie Talbot, SVP of Strategic Programs at Corporate Visions, you’ll learn four science-backed skills that marketers need to become memorable enough to influence buying decisions:

  • Messaging – Use situationally specific message frameworks designed and choreographed for maximum impact
  • Content – Bring your messages to life in your presentations, landing pages, and other content assets
  • Visuals – Create powerful, memorable designs that spark action
  • Storytelling – Wrap everything in a compelling narrative and build the best stories for memory, decision, and action

Save your seat and find out how to influence buying decisions by making your marketing messages and content more memorable.
Produced by:

Speakers

Leslie Talbot
Senior Vice President of Strategic Programs at Corporate Visions

Leslie has spent her entire career helping organizations tell better stories to sell more effectively. A consultant, author, and content aficionado, Leslie leads the Corporate Visions marketing and sales enablement teams while also delivering messaging skills training to global B2B marketing organizations.

You can follow Leslie on Twitter @LeslieTalbot

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl