Overview

Title: How to Build an On-Demand Webinar Strategy
Date: Wednesday, July 22, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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Summary

According to the recent ON24 Webinar Benchmarks Report, over a third of all webinar attendance was on demand - NOT LIVE. This means that to truly capture your full potential audience, you need an integrated on-demand webinar strategy.

Attend “How to Build an On-Demand Webinar Strategy” and learn best practices for building a webinar strategy that increases the reach and value of your content. In this session, you will learn to:

  • Repurpose webinars after the live date
  • Create on-demand webinar content for each stage of the buying cycle
  • Build Netflix-style on-demand content hubs
  • Use on-demand webinars to fuel ABM programs
Webinars can be your most powerful tool to accelerate the entire buyer’s journey. Register now and learn how.
Produced by:

Speakers

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.


Follow Mark on Twitter @4markb
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl