Overview

Title: Transform Your Content with Customer Feedback
Date: Wednesday, July 29, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

Register Now

Summary

82% of people trust the voice of the customer over brand or product messaging*. Discover how, by generating scalable customer testimonials and proof points, you can boost your content strategy and capture the attention and trust of your audience.
 
In this webinar you’ll learn:
  • Tips on how to leverage customer feedback in your marketing campaigns
  • Best practices on utilizing the voice of customer data in content across the organization
  • Benefits and ROI of adopting a customer-centric approach to content

*Source: Content Marketing Institute using SurveyMonkey Audience
Produced by:

Speakers

Vyoma Kapur
Sr Manager, Product Marketing - Business Solutions & Strategic Partnerships at SurveyMonkey

Vyoma is the Sr Product Marketing Manager for SurveyMonkey's Business Solutions and Strategic Partnerships. In her role, she focuses on driving stories, content and sales enablement for key personas of SurveyMonkey's flagship products. Additionally, she leads product marketing for Microsoft integrations. Prior to joining SurveyMonkey, Vyoma spent a number of years in MarTech companies, such as Marketo, Responsys and Mintigo, where she led industry demand generation and marketing. Vyoma is passionate about taking products to market, storytelling, and working with partners. Vyoma grew up in Singapore and now lives in the Bay Area with her husband and high-energy toddler.


Follow SurveyMonkey on Twitter @SurveyMonkey

Nichole Vine
Senior Content Marketing Manager at SurveyMonkey

Nichole first joined the SurveyMonkey Sales Development team in 2015, channeling her background in journalism and sales to connect with customers and understand their program needs before moving into a marketing role later in her career. As a Senior Content Marketing Manager today, Nichole continues to interact with customers on a daily basis to collect insights, feedback, and stories from our most trusted users that inform website content and resources, and that also support demand generation across North America. Her current expertise lies in working with organizations from the nonprofit sector and in the education space.

You can follow SurveyMonkey on Twitter @SurveyMonkey

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl