OVERVIEW

Title: Building a Content Strategy: Setting the Foundation for High-Velocity Content Production

Date: Wednesday, July 8, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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SUMMARY

Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers. So, with this fast-paced environment, how do you build a content strategy for long-term success?

Join CMI and Adobe to learn:
  • How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
  • What foundational elements to include in your content strategy
  • Why content teams need to lean into messaging and campaign strategies
Produced By:

SPEAKERS

Garrett Ruiz
Head of Commercial Content Strategy at Adobe Experience Cloud

Garrett oversees content strategy, production, and operations to build awareness and fuel demand for Adobe Digital Experience products like Marketo Engage and Magento Commerce. He has nearly 10 years of digital marketing experience and previously held roles at several Silicon Valley start-ups, including BlueJeans and Bloom Energy. He also enjoys outdoor adventures, exploring foreign countries, and kicking around a soccer ball.

Follow Garrett on Twitter @garrettruiz18

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl