Overview

Title: Agile Marketing and the Role of Content in the Age of Disruption
Date: Thursday, August 13, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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Summary

In an ever evolving and disrupted world, Marketers and Marketing are at a crossroads. There’s a need to find the right path forward in an even more digitally dependent world which requires not only a strategic pivot, but a reframe of thinking and execution. According to Gartner’s recent CMO study, only 52 percent of CMOs believe their marketing teams are adaptable and resourceful enough to make the shift. This is where agile marketing enters to help marketers successfully navigate the choppy waters of pandemic, economic crisis and mounting internal pressures to deliver results.
 
Agile marketing runs on the “80 Percent” rule; get it out there, get it done, and then go back and optimize it. Do you need to shift for greater engagement, resonance and results to stand out in the crowd and ring true above the noise? Are you experiencing a need to increase your adaptability, accountability and agility to produce in uncertain times? 
 
Join this session to hear from Samuel Monnie (Marketing Transformation Leader, and Host of Across the Pond: Marketing Transformed Podcast) and Deanna Ransom (Global Head of Marketing and Marketing Services, Televerde) to gain expert insights and actionable intelligence to fuel your strategy and walk away with clarity on:
 
What does agile mean in the middle of a pandemic and an economic crisis?
  • The role of content in the disruption
  • Using agile + content in a digital world
  • Partnering to pivot faster, with greater accuracy and stronger results
 
The future of marketing is now and moving faster than ever before. Be prepared for what’s next before it happens with greater confidence and the support you need to produce.
Produced by:

Speakers

Samuel Monnie
Managing Partner at CiSquared Communication through Storytelling, and Co-Host of the Across The Pond Marketing Transformed Podcast

Samuel Monnie consults, speaks, writes about Marketing Transformation and helps re-skill and up-skill people to be fit for the future of work. He co-hosts Across The Pond: Marketing Transformed podcast: www.marketingtransformed.com and is a Managing Partner at CiSquared: Communication through Storytelling. Connect, Understand and Inspire for results.

You can follow Samuel on Twitter @SamuelMonnie

Deanna Ransom
Global Head of Marketing and Marketing Services at Televerde

As Global Head of Marketing and Marketing Services, Deanna joined Televerde with more than 25 years’ experience in sales and marketing. Previously, she held the role of Senior Director of Global Demand Strategy for Clarivate Analytics – where she pushed the bounds of shifting from campaigns to conversations to enable a better experience for customers and prospects across channels – leading her team and business unit to a 249% increase in global demand generation year-over-year. Having led the charge on content strategy and digital transformation at Merck Pharmaceutical and spent several years at SAP Americas with marketing oversight of multiple portfolios; she loves technology, driving great integrated experiences, and is passionate about helping people with an emphasis on women. This is demonstrated in her volunteer work with shelters and other support organizations.

You can follow Deanna on Twitter @DeannaRansom3

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl