B2B Content & Marketing Trends: Insights for 2026
Over 1,000 B2B marketers reveal what's really driving performance in 2026 — from AI and thought leadership to first-party data, personalization, and experiential marketing. Explore our B2B Content & Marketing Trends: Insights for 2026 report and supporting webinar, “More Than Prompts: The 7 Takeaways That Will Redefine Marketing in 2026” to see what marketers have said.
B2B Content & Marketing Trends: Insights Report for 2026
The B2B Content & Marketing Trends: Insights for 2026 report pulls back the curtain on what more than 1,000 B2B marketers are actually doing today and planning to do in 2026. Rather than tracking buzzwords, it profiles how high-performing teams are building marketing fundamentals, measuring what matters, and giving AI a meaningful role instead of letting it drive their strategy.
Key Highlights
- What over 1,000 B2B marketers are doing with AI, content, data, and experiences — and what’s actually moving the needle.
- Why high-performing teams win through strategy, people, and governance more than tools or content volume.
- Where marketers are investing for 2026, and how pacesetters differentiate with thought leadership, personalization, and experiences.
More Than Prompts: The 7 Takeaways That Will Redefine B2B Marketing in 2026
Everyone’s shouting “AI” — but the marketers who actually win in 2026 won’t be the ones with the most prompts or the flashiest AI demos. They’ll be the ones who’ve built stronger muscles in thought leadership, first-party data, personalization, and experiences — and then let AI breathe more creative life into those efforts.
Key Takeaways
In this webinar, CMI will take you behind the headlines of the B2B Content and Marketing Trends Report to unpack real insights like:
- Why strategy beats scale
- Why people matter more than platforms
- Why “lipstick on a PDF” won’t cut it anymore
Explore the seven key takeaways shaping B2B marketing in 2026 — from AI to experiential marketing — and walk away with a sharper view of where to focus, what to fund, and how to outlast the hype.
If you’re tired of AI déjà vu panels and want the straight story on what actually moves the needle, this is the session you don’t want to miss.
Download The Report Now