Overview

Title: 8 Ways to Fuel Your Content Engine with Events
Date:  Wednesday, December 7, 2022
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary


Is your content engine running on all cylinders or could it use a little tune up?

We’re not going to sugarcoat things — creating content isn’t easy. But we’ve landed on some proven ways to get you cranking out high-quality, high-performing content with events.

Join Mark Kilens (CMO, Airmeet) and Colleen Koslosky (Director, Content and Education, Airmeet) on December 7th as they break it all down and show you how events + content can boost your business.

Takeaways:
  • How to create a joint content and events calendar
  • 8 types of content that are easy to create after an event
  • Get more ROI and engagement using events + content across the customer journey
Produced by:

Speakers

Mark Kilens
CMO at Airmeet


Mark Kilens is the CMO of Airmeet, a leading virtual and hybrid event platform. Airmeet helps organizations discover, engage, and grow customers using event-led growth. A new way to create immersive and integrated events across the entire customer journey. He previously was the VP of Content and Community at Drift where he led the brand, content, creative, and events teams. Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy, which has educated and certified millions of people and helped grow HubSpot to more than $600 million in revenue. When he’s not at Airmeet, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Follow Mark on Twitter @markkilens

Colleen Koslosky
Director of Content & Education at Airmeet


Colleen Koslosky is the Director of Content & Education at Airmeet where she is leading the brand’s global content marketing strategy. She was previously Sr. Manager, Product Education & Content at Drift, where she spearheaded the launch of Drift Insider+, a community and learning platform for sales and marketing professionals, which now has 66,000 members and >15,000 certifications awarded.

Follow Colleen on Twitter @colleenkoslosky

Stephanie Stahl
Managing Director at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl