The Quick-Start Guide to Operations Planning: Help Your Content Engine Work Smarter, Not Harder
How many ways does your brand use content? Sales collateral, business communications, customer service scripts, product descriptions, and marketing campaigns all rely on clear, compelling communications.Can your content team provide the assets to fuel those efforts and still meet your own strategic goals and standards? A high-performance content engine that can meet any challenge ahead of it requires a clear strategic focus, well-aligned roles and responsibilities, optimized processes, and the right technology systems.
If that sounds like a lot, it is. But a detailed content operations plan makes it all doable.
In this e-book, you’ll learn how to create a plan to make your ops easier to manage. You’ll find a clear definition of content operations, the decisions you’ll need to make, and what details your plan should cover.
You’ll also find tips, shortcuts, and advice to guide and streamline your plans in each of the four key stages:
- Building your operational framework
- Organizing and empowering your team
- Establishing governance, processes, and workflows
- Supporting success with critical systems and technologies
Building and maintaining high-performance content operations can feel overwhelming. Download this content ops “owner’s manual” to guide you through the process and lighten your load.