Overview

Title: How to 10x Your Content Conversions With Digital Strategies That Work
Date: Tuesday, January 19, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary

The digital trends born out of necessity in 2020 aren't going away anytime soon. But with you (and all your competitors) vying for buyers' attention online, the question becomes: How do you stand out and stand apart in 2021?

Join Drift's Head of Digital, Molly Clarke, and Digital Marketing Manager, Caitlin Seele, on January 19th as they discuss high-impact digital strategies that drive content conversions and revenue. They’ll break down both their quick and long-term wins in 2020 at Drift – and how they're using these insights today.  

In this webinar, you'll learn:

  • Organic vs. paid digital strategies for every budget
  • Tips for integrating digital into your campaign planning
  • How to blend content and digital into a conversion powerhouse
  • Ideas for leveraging nurture programs as part of your strategy
Produced by:

Speakers

Molly Clarke
Head of Digital Marketing at Drift

Molly Clarke is the Head of Digital Marketing at Drift. Molly joined Drift in January of this year and oversees paid acquisition strategies and digital experiences. Prior to joining Drift, Molly was the Director of Digital Marketing at Zoominfo.

Follow Molly on Twitter @mollyaclarke

Caitlin Seele
Digital Marketing Manager at Drift

Caitlin Seele, Digital Marketing Manager at Drift, is a full-stack marketer who uses her background in marketing analytics and project management to lead Drift’s SEO and Email Nurture programs, as well as campaigns for the Drift Email and Drift Video products. Prior to joining Drift, Caitlin built and led digital marketing and demand generation at LogicManager.

Follow Drift on Twitter @Drift

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl