Overview

Title: Rethinking Promotional Content Strategy in 2021
Date: Wednesday, January 27, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary

In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars and digital events are only as good as your ability to get people to attend them. 

Join us for “Rethinking Promotional Content Strategy in 2021” and learn best practices that have helped companies build their audiences from tens to thousands, including:

  • How to optimize your email invitations
  • Picking subject lines and titles
  • Best days to promote your events
  • Strategies for A/B testing your promotions

It’s time to find your audience, register now and learn how.
Produced by:

Speakers

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.

Follow Mark on Twitter @4markb

Stephanie Stahl
Managing Director at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl