Overview

Title: Experiences that Engage: Propel Your Customer Through Their Buying Journey
Date: Wednesday, May 26, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary



We all know the traditional sales funnel has been turned upside down and sideways. The days of leading our customers and prospects down OUR designated buying paths are long gone. They now expect to have authentic, human, and approachable experiences that are highly personalized to their specific buying journey. But how do we orchestrate outstanding experiences for such an unpredictable journey?

Join Matt Heinz, President at Heinz Marketing and Mark Bornstein, VP of Content Marketing at ON24 as they explore the strategies content marketers need to capture and keep the attention of customers and prospects. In this webinar we’ll discuss:

  • How to create B2C experiences in a B2B world
  • Enabling content to allow your customer or prospect to determine their buying journey and how to avoid “dead ends”
  • The changing role of sales and how content marketers can become the sales team’s MVP
  • The value of AI to aid a customer-enabled buying journey
  • And more!

We’ll take audience questions throughout the event, and you’ll be sure to walk away with practical tips that create dynamic experiences for your customers and prospects.  Register today!
Produced by:

Speakers

Matt Heinz
President and Founder at Heinz Marketing

Matt, President and Founder of Heinz Marketing, brings 20 years of marketing, business development, and sales experience from a variety of organizations and industries. He is a prolific author and nationally recognized, award-winning blogger. He is also a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success, and customer loyalty. Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. A few of his favorite things: College football, woodworking, BBQ, quality time with family, books, Whidbey Island, crosswords, and epic sandwiches.

Follow Matt on Twitter @HeinzMarketing

 

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.


Follow Mark on Twitter @4markb
Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl