Overview

Title: Content Operations Makes Customer Moments Matter
Date: Wednesday, April 21, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary

Across all industries, companies are failing to deliver on their digital brand experience goals, resulting in a subpar customer experience (CX). One of the most common reasons for a brand’s shortcomings is inconsistent and at times, completely ineffective content operations. These CX failings are getting visibility in C-suites and board rooms and that’s why it’s no surprise that 2 in 3 marketers believe their content technology decisions will make or break their CX efforts in the next five to ten years. Simply put, marketers know that content operations is the key to ensuring the right content is ready to be delivered at the right time, on the right channel.

Join us to learn:

  • What leading brands are doing differently to connect content into the customer experience
  • How to define a content operations practice for your business
  • Step-by-step on how to build a content operations capability into a competitive advantage
  • The ROI on content operations and how to ‘wow’ the C-Suite
Produced by:

Speakers

David Schweer
Senior Director, Product Marketing at Sitecore

David Schweer is the Sr. Director of Product Marketing for Sitecore and an experienced international speaker and workshop facilitator, speaking at events like the Consumer Electronics Show (CES), Gartner Marketing & IT Symposium, and National Retail Federation’s main show. For the last 15 years, he has worked exclusively in marketing technology and the future of work. He has held various roles for Aprimo, London-based SDL, plc (now part of RSW), and Teradata. David received his MBA from Butler University and is based in Indianapolis, IN.

Follow Sitecore on Twitter @Sitecore

 

Stephanie Stahl
Managing Director at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl