Overview

Title: Let's Get Visual! How to Use Video to Build Demand (and Making it a Part of Your Content Culture)
Date: Wednesday, April 14, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary

"Of course video is a critical way to deliver our messages, tell our stories, and earn the trust of our buyers" said every marketer and seller in 2020. But when it comes to putting that idea into practice, most still struggle with how to use video effectively for demand vs. brand, and how to make video an integrated part of their content culture and strategy. Let's change that.

Join Tyler Lessard, co-author of The Visual Sale and Chief Video Strategist at Vidyard, to discover the top trends for using in-house created video content to generate more inbound leads, boost website conversion rates, and reinvent your email marketing strategy. See how demand gen teams are using video engagement data to qualify leads faster, and how outbound sales reps are doubling their response rates using personalized video messages. And best of all, learn how to flip the video content creation process from "ah crap, not another video" to "yay, let's make a video for that!".

Walk away from this session ready to:
  • Make video a strategic part of your inbound and content strategy
  • Use video to create a friction-free learning experience on your website
  • Empower your outbound reps to reinvent the way they prospect
  • Make video a core part of your content culture
Produced by:

Speakers

Tyler Lessard
Chief Video Strategist at Vidyard

Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As Chief Video Strategist at Vidyard, he’s spent more nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. Author of The Visual Sale, Tyler is a frequent speaker on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.

You can follow Tyler on Twitter @TylerLessard

Stephanie Stahl
Managing Director at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl