Overview

Title: Take a Hyper-Personalized Approach to Commerce
Date: Wednesday, March 17, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary

Fostering Loyalty & Captivating Your Customers in a Digital-First World

Doing business in a digital-first world has forced content marketers to take deep data dives to better understand how content drives engagement, conversions, and ultimately sales. But in a digital-first environment customer buying habits are continuously changing. You need intelligent, agile data solutions that provide a holistic understanding of new and existing customers, and this understanding can couple more relevant content to create better conversion rates and improved customer lifetime value.

Join us as we explore how custom loyalty requires a hyper-customized content strategy to drive conversions. In this webinar you’ll learn:

  • How to drive real-time personalized commerce experiences with a first-party data and content strategy approach
  • What a unified data layer is and why it is the critical cog in uniting content, commerce and digital merchandising
  • How to optimize your marketing stack for success and where to start your research
  • How EPAM utilizes this approach to solve their digital commerce and data challenges

Produced by:

Speakers

Konstantin Polukhin
Head of the Technology Consulting Unit at EPAM Systems, a Global Acquia Partner

Konstantin Polukhin is the Head of the Technology Consulting Unit at EPAM Systems, a Global Acquia Partner. His expertise in data-driven marketing technology has provided many of the world’s most recognizable brands a strategic foray into enterprise database marketing and contextualized customer experiences. These customers have not only maximized a return on their technology investments, but have also become captains of customer experience in their industry.

Konstantin is participating in the Yale School of Management’s Global Leadership program and resides in West Hartford, CT. He received his PhD in systems analysis, control and information processing at the St. Petersburg Institute for Informatics and Automation of the Russian Academy of Sciences (SPII RAS) in 2006.

Alex Dal Canto
Director of Product Marketing at Acquia

Alex Dal Canto is a Director of Product Marketing at Acquia. Alex is responsible for launching and driving business growth for Acquia Marketing Cloud. Prior to Acquia, Alex was a Product Marketer at Adobe, responsible for launching customer journey management solutions to market and part of the Strategic Alliances group at Neolane. Alex studied Business Administration at Babson College.

Follow Acquia on Twitter @Acquia

Stephanie Stahl
Managing Director at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl