Overview

Title: Create Digital Experiences That Engage
Date: Friday, December 11, 2020
Time: 1 PM ET/10 AM PT
Duration: 30 Minutes

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Summary

Take a look at your inbox on any given day, and you likely have multiple emails promoting a virtual event. While this uptick in webinars and virtual conferences has presented professionals with lots of online learning opportunities, it also means your audience might be experiencing virtual event fatigue. To make your virtual event successful, your content needs to stand out in the crowd.

  • The types of content you need to consider for virtual conferences
  • Sourcing and managing virtual event speakers
  • Tips for creating engaging content formats
Produced by:

Speakers

Caroline Hull
Director of Field & Partner Marketing at Adobe Experience Cloud

Caroline Hull manages the Commercial Field and Partner Marketing Teams for Adobe, focusing on the Marketo Engage and Magento Commerce products. Caroline has spent her career in the high-tech industry building go-to-market strategies focused on delivering unique and scalable regional campaigns. An experienced Field and Event Marketer with a demonstrated history of success in sourcing, influencing and accelerating pipeline. She works cross-functionally with the greater marketing organization as well as customer success, partner and sales to ensure she delivers the ultimate ROI.

Follow Adobe on Twitter @Adobe

Shannon Jasper
Field Marketing Manager at Adobe Experience Cloud

Shannon Jasper is a field marketing manager on the Adobe commercial field marketing team, responsible for field activates for Adobe’s Marketo Engage product in the West region. Prior to joining Adobe, Shannon spent time at both small startups and large enterprise organizations focusing on event strategy, corporate marketing, and public relations. Outside of work, Shannon enjoys spending time in nature and taking advantage of all the outdoor activates Colorado has to offer.

Follow Adobe on Twitter @Adobe

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl