Title: Unlocking Machine Learning for Content Marketers: Harnessing Data to Personalize the Customer Journey
Date: Wednesday, May 5, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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The dramatic shift from brick-and-mortar to digital transactions, coupled with seemingly endless digital sprawl, has unleashed an explosion of customer data. For content marketers, the challenge is translating the endless amounts of data into actionable insights to improve the way they communicate with customers. Traditionally, machine learning has been siloed within IT and data science teams. But what if content marketers could access the power of machine learning quickly and easily to add more intelligence to their content marketing activities?

Join experts from Bounteous and Acquia to learn how content marketing teams can harness the power of machine learning to activate data and scale their content marketing efforts. In this webinar, we will:

  • Dive into specific use cases of how machine learning helps content marketers deliver better, more personalized content.
  • Provide an overview of machine learning models that are most useful to content marketers and content creators
  • Explain how machine learning can help you intelligently scale your content marketing activities to do fewer things with better results
Produced by:


Tyler Norris
Sr. Data Scientist at Bounteous

Tyler is a digital marketer with a relentless appetite for knowledge, making him right at home in the fields of SEO, SEM, social media strategy and digital marketing analytics. He has watched the industry evolve while developing programs that match organizational needs to industry trends.

Follow Tyler on Twitter @ty_norris


Eric Fullerton
Lead Product Evangelist at Acquia

Eric Fullerton is the Lead Product Evangelist for Acquia's suite of open digital experience products. Eric’s passion solving for the future of digital comes from living it firsthand for the past 10 years. Eric has been navigating the divide between people, process, and technology at small organizations and global tech giants alike as he continues his journey to excite employees and engage customers through the power of digital marketing.

Follow Eric on Twitter @EFullerton


Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl