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Build Robust B2B Marketing Personas: The Easy-To-Follow Guide

Has it been ages since you updated the brand’s buyer personas? Or maybe you never created them in the first place. Current personas make your B2B content and marketing more effective. This practical, easy-to-follow guide can help.

Jul 9, 2025
15+ Things To Do for a Winning Social Media Strategy in 2026
Content Creation & Distribution15+ Things To Do for a Winning Social Media Strategy in 2026

Social media marketing is like running an obstacle course when the obstacles are moving. How do you do that successfully? Follow these 15 ideas, from zero-click content to owned communities and more.

Jul 8, 2025
How To Write Headlines That Hook: 8 Questions To Ask
Content Creation & DistributionHow To Write Headlines That Hook: 8 Questions To Ask

It’s the make-or-break moment. Is your headline written well enough to attract and motivate the target audience? Whether created by AI or humans, review it using this checklist (with examples) before publishing.

Jul 2, 2025
Substack Isn’t Just for Creators: Tips and Considerations for B2B and B2C Brands
Content Creation & DistributionSubstack Isn’t Just for Creators: Tips and Considerations for B2B and B2C Brands

Substack, initially a newsletter platform for creators, now attracts over 5 million paid subscriptions. Explore what marketers should know about getting their brands into the mix, including lessons from the CMO of American Eagle.

Jul 1, 2025
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