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MOREHas it been ages since you updated the brand’s buyer personas? Or maybe you never created them in the first place. Current personas make your B2B content and marketing more effective. This practical, easy-to-follow guide can help.

Social media marketing is like running an obstacle course when the obstacles are moving. How do you do that successfully? Follow these 15 ideas, from zero-click content to owned communities and more.

It’s the make-or-break moment. Is your headline written well enough to attract and motivate the target audience? Whether created by AI or humans, review it using this checklist (with examples) before publishing.

Substack, initially a newsletter platform for creators, now attracts over 5 million paid subscriptions. Explore what marketers should know about getting their brands into the mix, including lessons from the CMO of American Eagle.
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Content Marketing World 2025