Marketing Lead, Agency and Channel Partnership at LinkedIn
Tusar Barik joined LinkedIn in 2017 to lead Agency and Channel Marketing efforts where his team focuses on enabling and engaging agencies and partners to help their clients exceed their marketing goals and drive sustainable growth. He is focused on developing and executing the Agency and Channel Go-To-Market efforts for LinkedIn Marketing Solutions and developing Thought Leadership to help customers achieve success. Tusar has over a decade of experience in Advertising, Marketing, and AdTech on the Agency, Client, and Consultant side. Tusar currently lives near Princeton, NJ with his wife, son, and dog, Nutmeg.
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Sr. Content Marketing Consultant at LinkedIn
Amber is a senior content marketing consultant for LinkedIn, and a 20-year B2B marketing executive with a past roster of leadership roles with enterprise and high-growth technology companies, professional services firms, and nonprofit organizations. Her love for all things digital has given her the opportunity to work across every aspect of marketing strategy, from communications to product marketing, brand strategy, sales enablement and media. She’s successfully completed multi-million dollar fundraising campaigns, built and led global marketing organizations, and launched and accelerated international brands from the ground up. Amber’s experience working with enterprise and Fortune 100 businesses - including companies like American Express, Dell, Kraft Foods, Deloitte, Coca-Cola, and Microsoft - as well as startup and small businesses gives her significant breadth and depth of perspective about how digital and social media, content marketing, and online channels are shaping marketing success and challenging organizations to adapt to new ways of reaching and engaging their customers.
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Chief Strategy Advisor at Content Marketing Institute
Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.
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VP of Marketing at Content Marketing Institute
Cathy McPhillips is the Vice President of Marketing for the Content Marketing Institute, an Informa Connect company, where she oversees marketing efforts for live events Content Marketing World and ContentTECH Summit, as well as Content Marketing University and Chief Content Officer. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron. Cathy was named one of Folio:’s 2014 Top Women in Media, and a MarTechExec 2018 50 Woman You Need to Know in Martech.
Follow Cathy on Twitter @cmcphillips