Overview

Title: The Power of Partners in Impactful Thought Leadership
Date: Thursday, September 24, 2020
Time: 1 PM ET/10 AM PT
Duration: 1 Hour

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Summary

At the heart of great thought leadership is finding the right shoulders to stand on; great partners that can help you develop fully rounded, differentiated perspectives. But who are these partners, and what makes up a great thought leadership initiative as we approach the end of 2020?

Hosted by CMI’s VP of Marketing Cathy McPhillips, this webinar will explore how to create high impact thought leadership content marketing in the new world.  Robert Rose, Chief Strategy Advisor for CMI will discuss the three, layered, foundations of great thought leadership – provocative thinking, transparent outcomes, and actionable insights. And Amber Naslund, Sr Consultant, Content Solutions for LinkedIn, and Tusar Barik, Marketing Lead at LinkedIn, will discuss how to distribute your thought leadership, and will share some of the newest LinkedIn features that are available to help.

You’ll learn:

  • The three foundations of great thought leadership, and how to position them for your customer’s journey
  • How to think about partnerships for co-developing thought leadership that meets both your needs and your customer’s
  • Insights into thought leadership distribution – what works and doesn’t work, and some of the newest LinkedIn features that can help you
You’ll walk away from this webinar inspired and ready to take your thought leadership approach to the next level.
Produced by:

Speakers

Tusar Barik
Marketing Lead, Agency and Channel Partnership at LinkedIn

Tusar Barik joined LinkedIn in 2017 to lead Agency and Channel Marketing efforts where his team focuses on enabling and engaging agencies and partners to help their clients exceed their marketing goals and drive sustainable growth. He is focused on developing and executing the Agency and Channel Go-To-Market efforts for LinkedIn Marketing Solutions and developing Thought Leadership to help customers achieve success. Tusar has over a decade of experience in Advertising, Marketing, and AdTech on the Agency, Client, and Consultant side. Tusar currently lives near Princeton, NJ with his wife, son, and dog, Nutmeg.

Follow LinkedIn on Twitter @LinkedIn

Amber Naslund
Sr. Content Marketing Consultant at LinkedIn

Amber is a senior content marketing consultant for LinkedIn, and a 20-year B2B marketing executive with a past roster of leadership roles with enterprise and high-growth technology companies, professional services firms, and nonprofit organizations. Her love for all things digital has given her the opportunity to work across every aspect of marketing strategy, from communications to product marketing, brand strategy, sales enablement and media. She’s successfully completed multi-million dollar fundraising campaigns, built and led global marketing organizations, and launched and accelerated international brands from the ground up. Amber’s experience working with enterprise and Fortune 100 businesses - including companies like American Express, Dell, Kraft Foods, Deloitte, Coca-Cola, and Microsoft - as well as startup and small businesses gives her significant breadth and depth of perspective about how digital and social media, content marketing, and online channels are shaping marketing success and challenging organizations to adapt to new ways of reaching and engaging their customers.

Follow amber on Twitter @AmberCadabra

Robert Rose
Chief Strategy Advisor at Content Marketing Institute

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Follow Robert on Twitter @Robert_Rose

Cathy McPhillips
VP of Marketing at Content Marketing Institute

Cathy McPhillips is the Vice President of Marketing for the Content Marketing Institute, an Informa Connect company, where she oversees marketing efforts for live events Content Marketing World and ContentTECH Summit, as well as Content Marketing University and Chief Content Officer. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron. Cathy was named one of Folio:’s 2014 Top Women in Media, and a MarTechExec 2018 50 Woman You Need to Know in Martech.

Follow Cathy on Twitter @cmcphillips