Title: CMWorld Studio: Featuring Social Media
Date: Wednesday, February 17, 2021
Time: 12 PM ET/9 AM PT
Duration: 75 Minutes

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Join us on Wednesday, February 17 where we will discuss how developing smarter social media strategies sets you up to make your social media a better masterpiece than you envisioned, and also to have more accurate, measurable, and actionable insights.

We’ll hear from:

  • Sarah Goodall, Founder & CEO of Tribal Impact Ltd., Social Activation Across the Organization
  • Andy Crestodina, Co-Founder & CMO of Orbit Media, Google Analytics for Social Media and Content Marketers
  • Brooke Sellas, CEO & Founder of B Squared Media, How to Use Social Listening to Inform Your Entire Marketing Strategy
Sarah, Andy and Brooke will spend 75 minutes sharing their insights to help you refine your social media strategies. And we’ll leave plenty of time for Q&A, so bring your questions and we'll try to answer them all.
Produced by:


Andy Crestodina
Co-Founder & CMO of Orbit Media

Andy Crestodina is a co-founder and CMO of Orbit Media, an award-winning 40-person digital agency in Chicago. Over the past 20 years, Andy’s provided guidance to 1000+ businesses. He’s written hundreds of articles on content strategy, SEO and Analytics. He’s also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Follow Andy on Twitter @crestodina

Sarah Goodall
Founder & CEO of Tribal Impact, Ltd.

Sarah is the founder and CEO of Tribal Impact Ltd., an agency that helps B2B businesses activate employees on social media via employee advocacy, social selling, digital leadership and influencer marketing programs.

Follow Sarah on Twitter @sarahgoodall

Brooke Sellas
Founder & CEO of B Squared Media

Brooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning done-for-you social media management, advertising, and customer care agency. She’s also the co-host of the top-rated Marketing Companion podcast with marketing legend Mark Schaefer. Brooke’s marketing mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on social media!

Follow Brooke on Twitter @brookesellas

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl