Overview

Title: 2021 SEO & Content Predictions
Date: Wednesday, September 30, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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Summary

Companies are doubling down on content as budget once earmarked for in-person events flows to digital initiatives. But that’s a double-edged sword.

More investment brings more resources, sure, but also sky-high expectations for results. Meanwhile, the content and SEO game gets ever more competitive and complicated.

Join this interactive discussion to figure out what to expect in 2021 – and what to do about it – based on insights from industry veterans Wil Reynolds, Pat Reinhart, and Robert Rose.

You’ll learn:

  • How changes in the Google algorithm and declining transparency in its PPC program may cost you (without you even noticing)
  • How Google SERPs are evolving – and why the way you analyze them for opportunities needs to change, too
  • The increasing importance of content velocity in SEO (and what to consider in a competitive analysis of it)
  • Why you may need to change the metrics you report to satisfy executive scrutiny of content and SEO investment and results
  • Why the surge in data related to content and SEO means having the right tech (or partners with the right tech) in place

Register now to save your spot in this pivotal exploration of 2021 content and SEO trends.
Produced by:

Speakers

Wil Reynolds
Founder & VP of Innovation at Seer Interactive

Wil likes helping people and businesses grow. A former teacher with a knack for advising, he’s been helping Fortune 500 companies develop SEO strategies since 1999. Seeing the need for an agency that does good by its team, clients and community, Wil started Seer Interactive in 2002 as a one-man operation out of his living room. Today, Seer is home to over 100 employees across Philadelphia and San Diego. As Seer’s VP of Innovation, Wil develops strategies and innovations to help clients build traffic and make money. His methods have shaped the search industry worldwide, and he speaks regularly at marketing conferences across the globe. In his free time, Wil hangs out with his wife Nora, son Rio and pup Coltrane. He also serves Philadelphia’s homeless and runaway youth at Covenant House, where he participates in a yearly sleep out.

Follow Wil on Twitter @WilReynolds

Pat Reinhart
VP Digital Strategies at Conductor

Patrick Reinhart leads enterprise digital strategy for Conductor’s Customer Success team as Vice President of Digital Strategies. He helps some of the largest brands in the world with their organic search initiatives. Patrick brings over 15 years of organic search and digital marketing experience to his work. Before joining Conductor, Patrick led the U.S. organic search practice at New York-based agency Prime Visibility. Prior to his agency and technology experience, Patrick was an accomplished entrepreneur, founding an eCommerce appliance retailer and a music management company.

Follow Pat on Twitter @AskReinhart

Robert Rose
Chief Strategy Advisor at Content Marketing Institute

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Follow Robert on Twitter @Robert_Rose