Webcasts

Select one or more of the following webcasts and complete registration. Click any webcast listing to view its details.
Wednesday, March 10, 2021, 11:30 AM EST
Wednesday, March 10, 2021, 12:25 PM PM EST
Wednesday, March 10, 2021, 1:20 PM EST
Wednesday, March 10, 2021, 2:15 PM EST

Register Now


Overview

Title: DAM: How Leading Brands Deliver Content with Confidence
Date: Wednesday, March 10, 2021
Time: 11:30 AM Eastern Standard Time
Duration: 45 minutes

Summary

Digital asset management has risen to become the heart of the marketing content operations ecosystem. Join this webinar to see how DAM pros from T-Mobile and Fanatics deliver content with confidence to strengthen their brand strategy, streamline marketing operations, and transform the customer experience.

You'll learn:
  • How modern marketers are using digital asset management to streamline marketing operations and deliver exceptional customer experiences
  • Where DAM fits in a modern martech stack to improve workflows and increase the value of your marketing content
  • Tips, best practices, and lessons to know before you go forward with any DAM initiative
Sponsored by:

Speakers

Christine Morrison
Director of Product Content Marketing at Fanatics

Christine Morrison has worked for Fanatics for 6 years, first as a logistics specialist to build a supply chain for the growing company before moving into the Marketing team over 3 years ago. She now manages the business operations for the Product Content Marketing (PCM) team which includes responsibility ownership of the DAM and its coordination of digital assets. Fanatics PCM consists of 7 global photography and imaging studios that produce content for more than 1 million products each year and distribute assets to more than 700 internal partner teams and external customers. Throughout her career focused primarily on Logistics and Marketing, Christine has gained a breadth of experience in global and domestic supply chain management, logistical operations, content generation, studio photography production, and marketing technologies. She believes that gaining visibility into a business’s successes and failures through metrics and data is the key to driving improvements in processes and unlocking the potential in people. By arming managers and team leaders with fully analyzed information, Christine has helped many companies recognize cost savings while improving output. A passionate organizer, Christine excels at simplifying reporting, workflows, and documentation to provide clear direction for managers of varying levelsof experience and different professions.

Sherwin Tolentino
Sr. Manager of Marketing Operations at T-Mobile

Sherwin has been with T-Mobile for five years and leads a team of six marketing operations professionals focused on digital asset management, business affairs, and knowledge management. His Content Management team (CoMa) is part of T | Studios, T-Mobile’s in-house creative group, and is responsible for sourcing content and rights information from internal and external creative teams; this centralization of assets allows for maximum re-use of content. CoMa partners with creative teams to implement process and organization, which makes creative development more time- and cost-efficient. Sherwin has worked in the field of digital asset management for over 10 years; including systems experience with MediaBin, OpenText, and Widen beginning at the Bill & Melinda Gates Foundation.

Jake Athey
VP of Marketing and Customer Experience at Widen

Jake Athey is VP of Marketing and Customer Experience at Widen, where he helps organizations realize their maximum marketing potential by communicating the value of digital content management as part of core brand and marketing channel strategies. An integral member of the Widen leadership team, heoversees and supports the moving parts of marketing, sales, customer success and more. He believes that the right content, powered by the right technology, can be life-changing for marketers and their business.

Follow Jake on Twitter @JakeAthey

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Driving from Chaos to Clarity with the MarTech Maturity Model
Date: Wednesday, March 10, 2021
Time: 12:25 PM Eastern Standard Time
Duration: 45 minutes

Summary

With so much on the go for today’s marketing teams, it can be easy to get caught in a martech status quo wasteland. You know that operations aren’t perfect, but a complete martech reshuffle seems out of the question, so you choose to accept it for what it is ... BUT, what if there was a different path forward?

In this session, we’ll introduce a simplified way of looking at your martech maturity and share how it can be used to help gradually build a marketing technology stack that reenergizes performance. You’ll leave with an understanding of where your martech stack stands today and actionable steps you can take to achieve martech maturity.

Join this webinar to learn:
  • How to identify where you are on the MarTech Maturity Model today
  • Where you should be based on your team size and structure
  • Actionable steps to help you achieve martech maturity
Sponsored by:

Speakers

Carlie Hill
Sr. Manager of Content Strategy at MediaValet

Carlie Hill is the Senior Manager of Content Strategy at MediaValet, a leading digital asset management system in Vancouver, BC. With an expertise in DAM and marketing, she strives to provide organizations with the tools they need to maximize the ROI of their digital content.


Stephanie Sullivan
Product Marketing Manager at MediaValet

Stephanie Sullivan is the Product Marketing Manager at MediaValet. With an extensive background in developing go-to-market strategies, she educates users and stakeholders on the newest MediaValet features and supports product adoption. In her free time, you'll find her hiking or cooking.
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Rightsizing for Your Perfect DAM Solution
Date: Wednesday, March 10, 2021
Time: 1:20 PM Eastern Standard Time
Duration: 45 minutes

Summary

Choosing a DAM that matches the complexity of your needs can be difficult. Many DAM software solutions are great for helping you find assets quickly and making your internal workflows run more smoothly. But with so many vendors and options to choose from, what exactly do you need to consider to find the solution that will best match your needs?

Join this webinar to learn:

  • When to consider procuring a DAM or moving to a more robust system
  • Mistakes to avoid that will save you time and money in the long run
  • How the right solution can aide a holistic, omnichannel experience
Sponsored by:

Speakers

Josh Van Dyk
VP of North American Sales at censhare

Josh Van Dyk is a digital marketing expert specializing in providing mid-market and enterprise level companies with the digital tools they need to take their business to the next level. He helps clients build a better omnichannel system, designed to deliver their message on the right channel at the exact right moment.
Ken Zordani
Vice President at Avyre

Ken is the Vice President at Avyre, where he works with clients to architect and implement successful information management solutions. In addition to helping solve marketing information needs, Ken is committed to establishing relationships with clients that go beyond a single project to match the growth of their business.

Follow Ken on Twitter @ShadowKZ84

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: The 5 Steps to Connect Digital Content
Date: Wednesday, March 10, 2021
Time: 2:15 PM Eastern Standard Time
Duration: 30 minutes

Summary

Do we need a DAM system, a CMS system, a Customer Experience Platform? What will help us connect all our digital experiences so that we’re applying the right insight, to the right data, to the right group at the right time? Well, the answer is “yes”. The first step to knowing which technology isn’t searching for technology. You must look to de-silo the customer’s journey and assess your capabilities before you’ll know how to implement the RIGHT technology. Join Cathy and Robert as they discuss the 5 important steps you take in deciding which approach will be the right one for YOU.

You’ll learn:

  • The 5 steps to de-siloing the customer’s journey from a technology capabilities perspective
  • Examples of companies who have built the right kind of technology approach
  • The concrete roadmap for you to begin planning on connecting your content platforms
Sponsored by:

Speakers

Cathy McKnight
Vice President, Consulting & Chief Problem Solver at The Content Advisory

As Senior Strategist and Problem Solver with The Content Advisory, Cathy helps organizations transform the way content and related technology enable thier business strategy and performance. Cathy has helped companies around the world realize their content and marketing/communication objectives. With 20 years of global experience and expertise in content management, intranets, marketing technologies and customer experience, Cathy has both led both strategic business transformation initiatives, as well as the detailed execution of enterprise technology implementations. With her background crossing technology, emergent business trends, and both internal and external communications, Cathy focuses on working with clients to bridge leadership, business process and technology acquisition and adoption.

Follow Cathy on Twitter @CathyMcKnight
Robert Rose
Chief Strategy Advisor at Content Marketing Institute

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Follow Robert on Twitter at @Robert_Rose
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl