Webcasts

Select one or more of the following webcasts and complete registration. Click any webcast listing to view its details.
Wednesday, April 28, 2021, 11:30 AM EST
Wednesday, April 28, 2021, 12:30 PM PM EST
Wednesday, April 28, 2021, 1:30 PM EST
Wednesday, April 28 2021, 2:30 PM EST
Thursday, April 29, 2021, 11:30 AM EST
Thursday, April 29, 2021, 12:30 PM EST
Thursday, April 29, 2021, 1:30 PM EST

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Overview

Title: From Online Demos to Personalized Outbound: 4 New Ways to Generate Demand with Video
Date: Wednesday, April 28, 2021
Time: 11:30 AM Eastern Standard Time
Duration: 45 minutes

Summary

Video has emerged as a go-to content format for many marketing teams in the digital-first world. It's a powerful way to educate prospects and to connect on a more personal level, but where does it fit in the world of demand gen? Can it be used to generate more leads and accelerate qualification?

Join Tyler Lessard, co-author of The Visual Sale, to:

  • Learn how to make video a demand generation machine.
  • See how other marketers are using video-based content to convert more site visitors, to qualify leads faster, and to transform their outbound sales motion.
  • See how to take advantage of interactive video and how to enhance your lead scoring model with video engagement analytics.
Sponsored by:

Speakers

Tyler Lessard
Chief Video Strategist at Vidyard

Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As Chief Video Strategist at Vidyard, he’s spent more nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales.

Author of The Visual Sale, Tyler is a frequent speaker on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.

Follow Tyler on Twitter @tylerlessard

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Create Experiences with Content That Delight and Convert
Date: Wednesday, April 28, 2021
Time: 12:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

There’s no denying that we are in a digital transformation that has forever changed the customer journey. The buyer owns the journey and craves personalized experiences that include human touch points when it’s right for them. Your business should be driving pipeline and revenue by investing in content that creates memorable experiences along the customer lifecycle journey. You are on the hook to connect these varied audience needs and deliver ROI on top of it all.

Your content spans the entire non-linear customer lifecycle and includes all channels. But you need a content strategy to engage, delight, and convert at every stage of the journey including at the point of close. Join us for “Create Content Experiences That Delight and Convert,” and learn how to design a content strategy that serves all the needs of your prospects and customers, wherever they are in their journey.

In this interactive session, you’ll learn:

  • 5 key considerations before ever creating a piece of content
  • How to match the right content to each stage of the customer journey
  • Conversion metrics and their connection to business outcomes
  • Redefining the pathway to revenue with content and integrated experiences to drive pipeline and revenue
Sponsored by:

Speakers

Michael Brenner
CEO at Marketing Insider Group

Michael Brenner is former VP of Content & Digital Marketing at SAP, has been a CMO of multiple high-growth startups, is a top Content Marketing influencer, and he now runs a fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck.

Follow Michael on Twitter @BrennerMichael

Pam Didner
B2B and Tech Marketing Consultant, Author of Effective Sales Enablement

Pam Didner is a B2B marketing consultant, writer, podcaster, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She trains, coaches and provides strategic guidance on sales enablement, account-based marketing, and sales and marketing integration for enterprise and technology companies. She has given future trends, content marketing and sales enablement presentations and workshops in the US, Europe, South America and Asia. She is strategic in nature and tactical in execution. She also specializes in sales, marketing and internal/external communications consulting, keynote presentations, corporate training and planning sessions. She shares her personal marketing stories, templates, and frameworks that the audience can immediately put into action on herpodcast, YouTube Channel, B2B Marketing and More with Pam Didner.

Follow Pam on Twitter @PamDidner

Jody Veeder
Head of Demand Generation, Televerde

Jody Veeder joined Televerde in 2020, leading the company’s Demand Generation efforts, engaging new and existing customers, driving adoption of the company’s revenue generation model, and strengthening Televerde’s position as the preferred global revenue creation partner driving marketing, sales, and customer success excellence for B2B businesses around the world.

Jody holds an executive certification in Digital Strategies from Northwestern University, Kellogg School of Management, and a Bachelor of Science Degree in Business Management from Cardinal Stritch University.

Follow Jody on Twitter @commsgirl67

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Turn Clicks into Conversations With This High-Impact B2B Digital Advertising Strategy
Date: Wednesday, April 28, 2021
Time: 1:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

No matter how compelling your ad copy or how eye-catching your design – if your ads don’t turn clicks into customers, it’s all for nothing.

In this webinar, you'll discover how to use Conversational Marketing to create a high-converting digital advertising strategy that doesn't break the bank.

During this webinar, you'll learn:

  • The power of Conversational Marketing in driving conversions across your website
  • How to build a digital advertising strategy that finance will love
  • The secret behind some of today's best-known B2B digital advertisers
Sponsored by:

Speakers

Mark Kilens
VP of Content and Community at Drift

Mark Kilens is VP of Content and Community at Drift where he leads the content, events, creative, and L&D teams.

Prior to joining Drift, he served as VP of Marketing and founder of HubSpot Academy. As an enthusiastic former customer, Mark joined HubSpot in 2010 as an Inbound Marketing Consultant, where he spent two years working with thousands of HubSpot customers to scaletheir inbound strategy.

From there, he went on to build HubSpot Academy from the ground up, and in doing so, educated millions of people and created a best-in-class hub for marketing and sales content and training.

When he’s not at Drift, Mark enjoys plenty of steak and lobster, a round of golf or two, and loves being on snow or in the ocean.

Follow Mark on Twitter @MarkKilens

Matilda Miglio
Senior Marketing Manager at Drift

Matilda Miglio is a Senior Marketing Manager at Drift. She uses her background in Marketing Operations, Demand Gen, and ABM to execute Integrated Campaign Strategies that deliver serious revenue results.

Follow Drift on Twitter @Drift
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: How to Drive Pipeline and Revenue at Scale in the Era of Human-to-Human
Date: Wednesday, April 28, 2021
Time: 2:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

In 2020 blurred the lines between B2B and B2C. The COVID-19 pandemic and social justice conversations pushed brands to be more open and honest—and ultimately more human.

In using B2C-like tactics to engage target audiences, B2B professionals brought the “human to human” (H2H) concept of audience engagement to the forefront. But last year’s shift in the B2B sector left us curious: Is H2H the new standard for B2B audience engagement?

We surveyed hundreds of revenue leaders and looked at data from thousands of teams sending across the globe to create Sendoso’s 2021 State of Sending report.

Sendoso VP of Product Marketing Kai Ichikawa will share what we uncovered and why human connection is priority #1 in 2021 and beyond. Tune in to learn how to:

  • Humanize your revenue generation programs
  • Deliver memorable experiences that ‘Wow!’ customers
  • Create long-lasting relationships with prospects and customers alike
Sponsored by:

Speakers

Kai Ichikawa
Kai Ichikawa, VP of Product Marketing, Sendoso







Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: How to Optimize Digital Experiences to Drive Pipeline
Date: Thursday, April 29, 2021
Time: 11:30 AM Eastern Standard Time
Duration: 45 minutes

Summary

The future is here and there is no going back. While in-person marketing will eventually return, in some form, digital engagement is now the primary driver of pipeline and revenue. In this session, Mark Bornstein, VP of Content Marketing at ON24, will share best practices for building digital experiences that turn audience engagement into the insights and data you need to find your best prospects and turn them into customers.

In this interactive webinar, you will learn:

  • How to optimize webinars and digital events for key conversions
  • How to build a digital system of engagement to drive the buying journey
  • How to turn interactivity and engagement into data that converts
  • How to build personalized content experiences
Isn’t it time you stopped trying to generate leads and start driving pipeline? Register now and learn how.
Sponsored by:

Speakers

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.

Follow Mark on Twitter @4markb

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Industry Success: Bring Your Content and Demand Generation Teams Together
Date: Thursday, April 29, 2021
Time: 12:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

THow can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.

You’ll learn:

  • How to approach content strategy design with demand in mind
  • What makes the partnership between content and industry teams so valuable
  • Market Differentiation - How do you differentiate and, more importantly, not compete other efforts, how do you integrate?
  • Why joining the forces enables powerful customer journeys
Sponsored by:

Speakers

Rena Gadimova
Sr. Global Content Strategy Manager at Adobe Digital Experience

Rena Gadimova is a Sr. Global Content Strategy Manager for Adobe’s Digital Experience business unit. She builds a content strategy for High Tech, Travel & Hospitality, and Manufacturing industries, as well as designs customer journeys for Adobe’s B2B products, such as Marketo and Bizible. Rena also partners with Gartner and Forrester to drive marketing campaigns for analyst reports that feature Adobe products. In addition to extensive experience in content marketing, her background also includes product marketing and public relations. Rena is a creative professional with an entrepreneurial spirit who is passionate about marketing in tech.

Follow Marketo on Twitter @Marketol

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Content Experience is a Journey: How To Accelerate B2B Pipeline Growth in 2021
Date: Thursday, April 29, 2021
Time: 1:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

The way buyers consume content and give their attention has changed for good. Consumers have new expectations: they have little patience and do not accept interruptions; they expect to be entertained or find solutions for their problems.

A content experience engages prospects across the full buyer journey over a sustained period of time. We have moved from a world where individual pieces of content could stand out to a world where that is not going to be a differentiating factor. Each piece of content must be part of an overall unique experience that can be individually consumed and yet contributes to an inclusive experience greater than the sum of its parts. Adapting to the shift will result in a positive impact for your brand.

The session will go through cases of how B2B enterprises creating content experiences have accelerated their pipeline and will show how to duplicate the model.

Sponsored by:

Speakers

Mary Ward
Chief Customer Officer at Rock Content

Mary is a senior Customer Success leader with more than 15 years of experience building and managing CS teams that specialize in digital and content solutions for the enterprise, B2B & B2C space. At Rock Content, Mary leads Global Customer Success across a diverse and customer-centric team of CSMs, AMs, Support, Onboarding, Experience, Operations, and Services. She has managed Customer Success organizations through SaaS and services delivery across all major sectors, including technology, financial services, higher education, and logistics.

Follow Rock Content on Twitter @rockcontent
Jonathan Rosenfeld
Sr. Demand Generation Manager at Twilio

Jonathan Rosenfeld is a B2B Marketing executive specializing in Content Marketing and Demand Generation.
With over 10 years experience in the space, he has worked with clients such as Citrix, IBM, Microsoft, and Workday to assist in creating innovative Content Strategy and impactful Demand Generation programs. He has written on the subject of B2B Marketing for the likes of the American Marketing Association and G2, as well as receiving accolades for his work in Interactive Content from B2BMX and CMI's 2020 Content Marketing Awards.
Currently, Jonathan leads Demand Generation for Twilio's IoT business unit. He is responsible for crafting and executing full funnel demand strategies to generate inbound leads and pipeline.
Outside of his work in marketing, Jonathan is an accomplished musician who has composed for HBO, NBCUniversal, Netflix and the NFL. He resides in Dallas, TX with his wife and two children.

Follow Twilio on Twitter @Twilio
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Make Virtual More Personal
Date: Thursday, April 28, 2021
Time: 2:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

The details for this session are still coming together. Please register now so you don't miss out!

Sponsored by:

Speakers

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl