Title: Convert More Buyers from Your Content with Conversational Marketing
Date: Wednesday, March 31, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

Register Now


Trying to find new and innovative ways to up your company’s content marketing game? Want to get more traction and conversions from the content you already have? Want sales closer to your buyers? Good news – you’re in the right place.

Join Drift on this live webinar to learn how to break through the noise and stand out from the competition with a content marketing strategy that converts.

In this webinar you’ll learn how to:

  • Proactively engage website visitors, drive webinar registrations, encourage content downloads, and engage sales prospects with personalized messaging.
  • Nurture your target accounts to the next stage of the funnel by delivering relevant content and solutions.
  • Create more personalized experiences and build an ad strategy that scales and converts.
Produced by:


Gail Axelrod
Director of Content Marketing at Drift

Gail is the Director of Content Marketing at Drift where she leads the team responsible for the Drift Blog, Books, Podcasts, and branded newsletters. Previously, she was the Director of Marketing at venture capital firm OpenView and an early employee of BetterCloud.

Follow Drift on Twitter @Drift

Caitlin Seele
Digital Marketing Manager at Drift

Caitlin Seele, Digital Marketing Manager at Drift, is a full-stack marketer who uses her background in marketing analytics and project management to lead Drift’s SEO and Email Nurture programs, as well as campaigns for the Drift Email and Drift Video products. Prior to joining Drift, Caitlin built and led digital marketing and demand generation at LogicManager.

Follow Drift on Twitter @Drift

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl