Overview

Title: How Today’s Innovative B2B Marketers Overcome Top Content Creation Challenges

Date: Wednesday, April 7, 2021

Time: 2 PM ET/11 AM PT

Duration: 60 Minutes

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Summary

As demand for content continues to grow, today’s B2B marketers must not only find new ways to scale content creation, they must find new ways to stand out. Today’s most successful marketing organizations look beyond the content itself and address the larger content experience.

They are creating interconnected and personalized content experiences that not only deliver more value to audiences, but better insight and results to the marketers behind them.

Join us on April 7 for an exploration of how to create topic-specific, interactive content experiences that can be rocket fuel for your content marketing efforts.

You’ll learn:

How today’s marketers are moving beyond the PDF, the blog and other static digital content in favor of rich, interactive experiences
How a framework for developing these kinds of experiences is an additive part of your digital marketing strategy
How innovative approaches make creating interactive content experiences scalable and less labor-intensive
How companies using interactive content are transforming their content strategy (with examples!)

Produced by:

Speakers

Anoma van Eeden
SVP of Marketing at Foleon

Anoma van Eeden is the SVP of Marketing at Foleon. With 20+ years as a B2B marketing leader, she's an expert in customer-centricity. She focuses on bringing about sales and marketing alignment and applying insights to help drive an optimal customer experience.

Follow Foleon on Twitter @GetFoleon

Robert Rose
Chief Strategy Advisor at Content Marketing Institute

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Follow Robert on Twitter @Robert_Rose

Stephanie Stahl
Managing Director at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl