Launch Your Own Content Marketing Program: Why, Who, & How
Content marketers: It’s time for you to lean in, step up, and learn how to function as a strategic partner in your business.

Download our new workbook, Launch Your Own Content Marketing Program to help you get started. Using a series of easy-to-complete practical exercises, the book shows you how to reflect your brand’s values and benefits in the content you create, and to leverage content as the foundation of a distinctive, engaging, and scalable marketing program.

Get the tools and step-by-step instructions you need to:

  • Create enough content to support your content marketing mission and business goals over the long term
  • Identify your target consumers and craft unique stories that will engage their interests while moving them down the funnel toward conversion
  • Implement efficient and sustainable processes for content creation and management
  • And much more
To find out how to create a documented content strategy, including the 36 questions to ask, download our 16-page guide, The Essentials of a Content Marketing Strategy.

While what you need to document will differ based on your content marketing maturity and the requirements of your organization, this guide will walk you through the process. Not to mention you will also be joining over 200,000 of your peers by subscribing to CMI’s communications.

Download The Essentials of a Documented Content Marketing Strategy guide now and be on your way to being more effective!
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