Webcasts

Select one or more of the following webcasts and complete registration. Click any webcast listing to view its details.
Wednesday, December 16, 2020, 11:30 AM EST
Wednesday, December 16, 2020, 12:15 PM PM EST
Wednesday, December 16, 2020, 1:15 PM EST
Thursday, December 17, 2020, 11:30 AM EST
Thursday, December 17, 2020, 12:30 PM EST
Thursday, December 17, 2020, 1:30 PM EST

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Overview

Title: Evolving The Evolution – Marketers Rise
Date: Wednesday, December 16, 2020
Time: 11:30 AM Eastern Standard Time
Duration: 30 minutes

Summary

2020 is a strange year. If businesses were under the impression that digital marketing was changing fast in 2019, 2020 just said “hold my beer.” The acceleration of change in the way marketers use content to drive demand has been exponential this year. We have seen not only an increased pressure to create trustworthy, differentiating content, but also to increase demand. At the same time, we’ve been challenged with finding ever-more agile tools and technologies to help us achieve our goals.

We’ve got some examples of some of the best marketers in the world, and how they’ve managed to evolve in this year. But, before we dive in, let’s put some context to this crazy year – and see where we might be headed for the next five years in content marketing.
Sponsored by:

Speakers

Robert Rose
Chief Strategy Advisor at Content Marketing Institute

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Follow Robert on Twitter @Robert_Rose

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: To Personalization, and Beyond! Microsoft's Journey to Personalization at Scale
Date: Wednesday, December 16, 2020
Time: 12:15 PM Eastern Standard Time
Duration: 45 minutes

Summary

In order to successfully achieve personalization at scale you need to bring together the right people, processes and technology. Microsoft has been on its personalization journey for 4 years now and has refined its process over time, gathering lessons learned and takeaways to help other organizations start and maintain momentum for personalization programs.

In this session you'll learn:

  • How Microsoft built its personalization program and gained alignment across teams
  • The testing and segmenting strategies Microsoft used to evolve its personalization efforts
  • How your organization can plan and implement a personalization program
Sponsored by:

Speakers

Jill Grozalsky
Product Marketing Director, Experience Platform at Sitecore

Jill Grozalsky is an award-winning digital marketer and former Sitecore Strategy MVP with an expertise in personalization, user segmentation, testing, and comprehensive marketing strategies. As a Product Marketing Director at Sitecore, Jill is responsible for helping to bring products from concept to commercialization - communicating feature value and use cases for Sitecore’s core platform. Previously Jill served as Director of Digital Strategy at Brainjocks, overseeing both the strategy and creative teams to deliver the best customer-centric experiences possible and helping clients develop digital roadmaps and marketing programs aimed at achieving near-term results and long-term growth.

Wina Wichienwidhtaya
MarTech Strategist and Innovation Lead at Microsoft

Wina is a MarTech Strategist passionate about helping marketers deliver engaging digital journeys for their customers and achieve more with innovative modern martech solutions. At Microsoft, she has been focused on transforming digital experiences with personalization as well as standardizing operations to deliver these capabilities at scale, including personalization, A/B testing and AI.

Follow Microsoft on Twitter @Microsoft

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: The New Age of Marketing: Predicting, Planning and Prepping for 2021
Date: Wednesday, December 16, 2020
Time: 1:15 PM Eastern Standard Time
Duration: 45 minutes

Summary

It’s about time we start wrapping up 2020! 2020 has completely changed the marketing landscape and the way that marketers operate. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.

In this webinar, you'll learn:

  • Which key takeaways from 2020 we should keep in mind going forward
  • Essential planning tools for the new year
  • Tips on how you can prepare to be successful in 2021
Sponsored by:

Speakers

Michael Madden
Director of Commercial Demand Generation at Adobe Experience Cloud

Michael Madden is the Director of Commercial Demand Generation, Adobe Experience Cloud. When not consumed by the fabulous world of demand generation, he focuses his efforts on consuming M&Ms, playing early morning rounds of golf, hiking, impressing his wife with handy work around the house, and listening to Michael Bolton’s greatest hits collection start to finish.
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: What Isn’t ABM? Real Questions to Form Real Growth
Date: Thursday, December 17, 2020
Time: 12:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

Your executive team wants it. It’s the absolute rage at virtual marketing events. It seems every speaker or blog writer is pasting it every three words in their content. However, there’s a high probability if you asked 100 marketers “what is ABM?” you’d likely get 100 different responses. For example:

  • Is it a strategy to align sales and marketing?
  • Is it a software or platform?
  • Is it a tactic like targeted display or direct mail?
  • Is it buzzword bingo for what great B2B marketers have been doing for decades?
Sponsored by:

Speakers

Chris Rack
President at PureB2B

Chris has ten years’ experience in demand generation and is an expert in growing top-line revenue and getting results from sales teams. He is a master of sales planning and strategy and has driven the company’s rapid revenue growth. His passion for serving the customer and his talent for innovative product development has led to new solutions that solve complex problems for clients. Chris worked previously for other early stage, rapid growth companies in the demand generation space, including eMedia and Spiceworks, and has led multiple sales organizations to 10x growth over a 2 to 3-year span. He has a BA from Purdue University.

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: How to Harness Your Employees’ Influence to Amplify Your Content
Date: Thursday, December 17, 2020
Time: 1:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

Social content shared by employees gets 8X more engagement than the same content shared by a company. That’s why building an employee social media advocacy program is the secret ingredient to increasing pipeline and deal size, improving brand recognition, and amplifying your content.

  • Empower your employees to influence customers and prospects.
  • Leverage your employees’ social networks to increase revenue and deal size.
  • Learn how to get started with an employee social media advocacy program.
Sponsored by:

Speakers

Grad Conn
CXO at Sprinklr

As Chief Experience & Marketing Officer at Sprinklr I have the honor of leading an outstanding group of 21st century marketers who have created the world's first Social ABM program on the world's first Unified Front Office Platform for Modern Channels. Sprinklr Social ABM uses social prospecting to create “handshakes” which are then nurtured by Social Sellers in Inside Sales.

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Marketers Rise: A Bright Future for SAP’s Future-Of-Customer Engagement and Experience
Date: Thursday, December 17, 2020
Time: 11:30 AM Eastern Standard Time
Duration: 45 minutes

Summary

A strong dedication to content grew a small content marketing site into an early awareness and demand generation machine for SAP. The ability to deliver helpful information to the consumer was amplified during the early part of 2020, underscoring the critical ability to move quickly, and resulting in over 100% growth. In this webinar we'll discuss:

  • Content Value and Vision - Talk about the website, the vision for it, and why it was a good idea
  • A Content Roadmap - Discuss plan specifics, how, what, why, challenges
  • Market Differentiation - How do you differentiate and, more importantly, not compete other efforts, how do you integrate?
  • What’s Ahead?
Sponsored by:

Speakers

Rosa Hu
VP and Global Head of Product Marketing at SAP Customer Experience

Rosa Hu is passionate about helping companies deliver great customer experiences. As VP of Product Marketing for SAP Customer Experience, Rosa leads a global team of best-in-class product marketers to help Fortune 500 brands better engage and understand their customers. In her previous role as Customer Officer to the President, Rosa strategized for and managed over 200 of the President’s C-level relationships with SAP's most significant customers and partners globally across 180 countries. Prior to joining SAP, she led marketing for SeeWhy, a firm specializing in remarketing technology. Rosa is a proud alumna of Wellesley College, and enjoys exploring the hidden secrets of New York City in her free time.

Follow Rosa on Twitter @rosahu
Jennifer Vande Zande
Editor In Chief at SAP Customer Experience

Jenn VandeZande is the Editor in Chief of The Future of Customer Engagement & Experience for SAP Customer Experience. She’s worked with brands to provide content and marketing strategy, copy writing, technical writing, corporate communications, and grant writing. Jenn still donates her time to several non-profits, assisting with their strategic planning, messaging, social, and branding efforts.

Follow Jenn on Twitter at @jennvzande
Robert Rose
Chief Strategy Advisor at Content Marketing Institute

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Follow Robert on Twitter @Robert_Rose
Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl