Title: How to Use Content to Fuel Your Demand Gen Engine
Date: Wednesday, November 11, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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Content is the fuel to any demand generation engine - without some form of content, demand generation campaigns are nearly impossible to create and execute. And without a strategy to deploy your content to the correct audiences, your content can fall flat.

Join us and learn:

  • Strategies for determining the best content for different segments of your audience
  • How to use a variety of channels when building out your strategy
  • Tips to repurpose content to ensure you get the most life out of every piece of content developed
Produced by:


Hayley Ferrante
Head of Marketo Engage Commercial Demand Generation, Adobe Experience Cloud

Hayley is the Head of Marketo Engage Commercial Demand Generation, Adobe Experience Cloud. She oversees DG activities across the funnel while partnering with other cross-functional marketing teams and sales teams. She recently relocated from California to Colorado and when she's not working, she enjoys yoga, cooking, and spending time with friends and family.

Follow Marketo on Twitter @marketo

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl