Title:Rethinking Content Delivery in a Digital-First World
Date: Friday, December 18, 2020
Time: 1 PM ET/10 AM PT
Duration: 1 Hour
It’s time to rethink traditional content delivery methods, and start connecting with our audiences on their terms. In a digital-first world, people want engaging, dynamic experiences that bundle lots of content, in different mediums, in approachable, human formats.
In this session, ON24’s VP of Content Marketing, Mark Bornstein, will share strategies for creating journeys of engaging content experiences that your audiences will love, and that will more effectively drive a purchase decision, including:
Keys to engaging content experiences
Personalizing content experiences for target audiences
Creating continuous content journeys
Turning content engagement into actionable data
Mark Bornstein Chief Webinerd and VP of Content Marketing at ON24
As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.
Follow Mark on Twitter @4markb
Stephanie Stahl General Manager at Content Marketing Institute
As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.