Overview

Title: Keys to Creating Great Webinar Content
Date: Wednesday, March 24, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary

A great webinar doesn’t just deliver a presentation, it tells a compelling story. Regardless of format, successful webinars deliver engaging content experiences that help audiences get from point A to point B.

Join us for “Keys to Creating Great Webinar Content” and learn how to move from boring talking PowerPoint presentations to engaging, content-rich experiences that your audiences will love. In this interactive session, you will learn:

  • Step-by-step how to build engaging webinar presentations
  • How to match webinar formats to content goals
  • How to build multi-touch content experiences
  • How to create continuous content journeys

This is your chance to deliver content that converts. Register now.

Produced by:

Speakers

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.


Follow Mark on Twitter @4markb
Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl