Overview

Title: How to Turn Virtual Events into New Content Experiences
Date: Wednesday, September 23, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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Summary

So you just ran a successful virtual event. Now what?

Most digital events exist as a moment-in-time but all of the content from that event still has a lot of value. Attend “How to Turn Virtual Events into New Content Experiences” and learn strategies for using digital event content to generate demand in entirely new ways, including:

  • Repurposing event content for global audiences
  • Creating mini-events from larger ones
  • Creating standalone webinars from event sessions
  • Using event data to fuel research needs
 All of the elements of your amazing digital events can be used to power your marketing in lots of new and creative ways. Register now and learn how.
Produced by:

Speakers

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.


Follow Mark on Twitter @4markb
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl