Overview

Title: Event Marketing 2021 – From A to Z
Date: Wednesday, February 24, 2021
Time: 2 PM ET/11 AM PT
Duration: 60 Minutes

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Summary

There is so much to consider in 2021 for event marketers and content producers:

  • What hybrid events might look like in 2021
  • How our digital body language is changing and how that affects our marketing
  • The sponsor dilemma – how do we get our communities to engage at a deeper level in a virtual environment
  • Why content matters more than it ever has before
  • So much more
Join us for a candid discussion on February 24 between CMI General Manager Stephanie Stahl and Mark Bornstein, VP of Content Marketing at ON24 as they explore event marketing from A to Z. They’ll review the latest research, lessons from 2020, customer engagement strategies and more.

This will be a high-energy (it always is, when Mark comes to visit) and interactive session. So, come with your questions and your opinions (yes, we’ll be asking YOU a lot of questions too!), and be ready to help us tackle event marketing in 2021.
Produced by:

Speakers

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.


Follow Mark on Twitter @4markb
Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl