Overview

Title: The Content Experience Approach that Doubled Our Traffic During the Pandemic
Date: Friday, December 4, 2020
Time: 1 PM ET/10 AM PT
Duration: 30 Minutes

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Summary

In this webinar, you’ll learn how a “Content Experience” approach to their marketing effectively led Rock Content to double their traffic to more than 8 million sessions a month.

Join Mary Ward, Rock Content’s CCO, for our next webinar to explain:

  • What a Content Experience is
  • The three pillars to building one
  • How you can create a similar success case in your company
Produced by:

Speakers

Mary Ward
Chief Customer Officer at Rock Content

Mary is a senior Customer Success leader with more than 15 years of experience building and managing CS teams that specialize in digital and content solutions for the enterprise, B2B & B2C space. At Rock Content, Mary leads Global Customer Success across a diverse and customer-centric team of CSMs, AMs, Support, Onboarding, Experience, Operations, and Services. She has managed Customer Success organizations through SaaS and services delivery across all major sectors, including technology, financial services, higher education, and logistics.

Follow Rock Content on Twitter @RockContent

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl