Overview

Title: Using the Lessons of 2020 to be a more Resilient Marketer in 2021 and Beyond
Date: Friday, January 29, 2021
Time: 1 PM ET/10 AM PT
Duration: 30 Minutes

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Summary

Marketing teams experienced many setbacks in 2020 including but not limited to budget cuts, moving to a remote workforce, and canceled events. Moving into 2021, the marketing teams that are going to be the strongest are the ones that forged a new path forward for their team based on the lessons of 2020.

In this webinar, we dive into...
  • What makes a marketing team resilient and how to set your team up to take on the unexpected
  • Tips from industry leaders on how they're preparing for 2021, using the lessons of 2020
  • What the future holds beyond 2021 and how to get ready for the changes
Produced by:

Speakers

Vitor Pecanha
Co-founder and CMO at Rock Content


Vitor Peçanha is co-founder and CMO of Rock Content, a global leader in content marketing, with offices in 4 countries, and over 2000 brands who use their services to grow their online presence. With almost two hundred thousand students using his digital courses and 7 million monthly visits to the company’s blogs, he is a digital marketing leader in Brazil. He is the author of the best seller “Thanks for marketing” and an international speaker with presentations to audiences of more than 5,000 people.

Follow Vitor on Twitter @pecanha

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl