2020 Benchmarks, Budgets, and Trends — North America
How does your company’s content marketing compare with others? Looking for ideas on how to direct your content marketing activities and budget in 2020 and beyond?
We took our 10th annual content marketing survey of 1,798 global content marketers and narrowed in on the insights from 277 for-profit, North America-based enterprise marketers (1,000+ employees) to produce the report, Enterprise Content Marketing 2020: Benchmarks, Budgets, and Trends—North America, sponsored by Seismic.
Loaded with stats that will give you a glimpse into how other large companies approach content marketing, this report covers topics that include:
Strategy and team size/organization
Content creation/highest-performing content types
Organic and paid content distribution channels
Technology use and proficiency
Goals achieved by using content marketing
Metrics tracked to measure content performance
Content marketing priorities and challenges
Use these findings to optimize content marketing results within your own company.