Over 250 technology marketers reveal where they're outperforming their peers — and where AI, data, personalization, and complexity are reshaping tech marketing in 2026.
The Technology Content Marketing & Trends: Insights for 2026 report takes an inside look at how technology marketers assess their effectiveness, build content strategies, adopt AI, manage first-party data, approach personalization and ABM, and invest in experiences. Tech marketers consistently rate themselves more effective than the broader B2B sample — driven by stronger sales alignment, more mature data governance, and deeper adoption of marketing technology. Yet that same maturity brings new friction, from complexity and content overload to questions about whether AI is elevating quality or simply accelerating volume. This report breaks down those findings and uncovers where tech marketers are leading — and where reintegration of strategy, technology, and people remains critical.
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Key Highlights:
- What tech marketers are doing with AI, content, data, personalization, and experiences — and why they rate themselves more effective than all B2B marketers surveyed.
- Where tech marketers gain an edge: sales alignment, data governance, AI maturity, and strategy-driven content improvements.
- How 2026 investments — from AI to experiences to paid and owned media — signal a shift toward tighter integration of people, process, and technology.
With benchmarking from companies of all sizes — from teams of 10 to global organizations of 1,000+ — this report offers a clear view of where tech marketing is headed.
Download the Report