Founder and President at Next Step
Shirin Oreizy is the founder and president of Next Step, an award-winning Behavioral Marketing Agency with offices in San Francisco, CA and Boston, MA. Next Step leverages the latest research in Behavioral Science (the study of how humans really make decisions) to design better outcomes for businesses in their marketing and growth initiatives. Their client base is diverse and includes The United Nations, Github and Stanford University, to name a few. Shirin has a degree in Engineering & Computer Science from UC Berkeley and holds accreditations from Duke University and UC Berkeley on Behavioral Science and Positive psychology. Her work applying Behavioral Science in marketing & growth is regularly featured on Forbes, INC. & the Huffington Post. She’s on the board of Entrepreneurs' Organization (EO) San Francisco, and a guest lecturer at Stanford.
You can follow Shirin on Twitter @ShirinOreizy
CEO and Founder at Turtl
Nick is CEO and Founder of Turtl, a content platform that helps brands get read. After spending time with psychology professors at the University of Oxford, Nick realized the way businesses communicate online is at odds with how our brains work. In a world of too much information and too little time, Nick founded Turtl to help commercial teams hold attention and forge deeper relationships. An experienced and multi-faceted leader, Nick has led Turtl to transform digital content for the likes of Cisco, Bloomberg, and Allianz. He speaks regularly on the topic of psychology in sales and marketing content.
You can follow Nick on Twitter @NickMasonSays
General Manager at Content Marketing Institute
As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.
Follow Stephanie on Twitter @EditorStahl