Overview

Title: Stand-Out Sales Content In 60 Minutes

Date: Wednesday, May 12, 2021

Time: 2 PM ET/11 AM PT

Duration: 60 Minutes

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Summary

Sales enablement is at the center of change.

The competition for attention is fierce. Buyers want flexibility and personalization. And salespeople need the right materials and information immediately to keep up and accelerate deals.

So what does it take to create high-performance sales content in the midst of all these changes?

Sales enablement content, both external and internal, has to go from collecting dust or just good enough to evergreen, engaging, and effective.

How are sales enablement leaders today approaching this challenge and creating stand out sales content at scale?

Djamel Toubrinet, Head of Sales Enablement at Cegid, Gareth Meredith, Manager EMEA, Bids & Proposals at 8x8, and Karla Rivershaw, Head of Marketing at Turtl, are here to share exactly how they are setting up sales enablement content that saves time, accelerates deals, and helps win more business.

By the end of the webinar, you’ll be up to speed on how to:

Stand out from the competition with the most effective sales content, internal and external, for each buyer stage
Improve engagement by understanding seller and buyer psychology
Ensure sellers know exactly when and how to use content along the buyer journey
Set up customization and personalization at speed and scale
Boost sales productivity with content automation and data

Produced by:

Speakers

Gareth Meredith
Manager EMEA, Bids & Proposals at 8x8

Gareth leads 8x8's EMEA Bid Team and throughout his career, he's worked in bid consultancy, telecoms, education, health and even construction. He specializes in building high-quality bids focusing on design, marketing and creative writing to achieve win rates of 60%+. He's hugely passionate about pushing the boundaries of what's possible and what should be expected when responding to bids/RFPs, to increase the odds of winning.

Follow 8x8 on Twitter @8x8

Djamel Toubrinet
Head of Sales Enablement at Cegid

I don't build products, nor do I sell them, so what do I do? Most often, I find myself at the intersection of sales, human resources, IT and marketing. The role is ambiguous and that’s where the fun is. Even though I don’t sell in the literal sense anymore, I spend a lot of time selling in the broader sense (convincing others) to add value in every customer interaction and increase predictable sales results.

Karla Rivershaw
Head of Marketing at Turtl

Karla is an award-winning global marketing leader with over a decade of combined start-up and corporate experience in technology, software and IT industries. She specializes in building and leading marketing functions that are optimized to achieve ambitious business growth targets. Prior to joining Turtl in January 2019 as Head of Marketing, she worked at Thomson Reuters in a variety of leadership positions in Marketing Operations, Field Marketing and Content Marketing.

Follow Turtl on Twitter @Turtl

Stephanie Stahl
Managing Director at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl