Overview

Title: Be A Hero to Your Sales Team! Help Them Sell Virtually with Amazing Video
Date: Wednesday, August 19, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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Summary

Video content is a powerful marketing tool, but it’s also one of the most effective ways for sellers to explain complex ideas and to earn the trust of potential customers. And in today’s virtual world, it’s often the only way to clearly showcase what you offer and why you’re the perfect fit! Yet most sales teams use video sparingly because they don’t have access to the right content and they don't know how to create it themselves. Let’s change that and be a hero to our sales teams at a time when they need all the help they can get.

Join Tyler Lessard, the man who thinks about video marketing and selling 25 hours a day, to learn what types of videos are most impactful for modern sales teams, how to create those videos on a minimal budget, and how to get your sales team on board with actually using the amazing content you create. Lights, camera, action!

What You’ll Learn:

  • What types of video you should be creating for sales to use in deal cycles
  • How to create and share videos that have a real impact with buyers
  • How to enable sales to create their own 1:1 videos
Produced by:

Speakers

Tyler Lessard
Chief Video Strategist at Vidyard

Tyler is a truly engaging, dynamic and entertaining thought leader in the areas of B2B marketing, content marketing, video marketing and video selling. As Chief Video Strategist at Vidyard, he’s spent more nearly 10 years immersed in the world of B2B video, helping to define and share the latest best practices and industry trends for creating remarkable customer experiences with video across all aspects of marketing and sales. Author of The Visual Sale, Tyler is a frequent speaker on a diverse range of topics including video marketing, video production, video selling, personalization, account-based marketing, modern demand generation practices and how to blend art and science to create stand-out experiences at scale.

You can follow Tyler on Twitter @TylerLessard

Stephanie Stahl
General Manager at Content Marketing Institute

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl