Webcasts

Select one or more of the following webcasts and complete registration. Click any webcast listing to view its details.
Wednesday, November 18, 2020, 11:30 AM EST
Wednesday, November 18, 2020, 12:30 PM EST
Wednesday, November 18, 2020, 1:30 PM EST
Wednesday, November 18, 2020, 2:30 PM EST
Thursday, November 19, 2020, 11:30 AM EST
Thursday, November 19, 2020, 12:30 PM EST
Thursday, November 19, 2020, 1:30 PM EST
Thursday, November 19, 2020, 2:30 PM EST

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Overview

Title: Humor, Empathy, and Human Connection: The Rise of Video-Based Storytelling in B2B Marketing
Date: Wednesday, November 18, 2020
Time: 11:30 AM Eastern Standard Time
Duration: 45 minutes

Summary

The world of B2B marketing is undergoing a creative storytelling renaissance. No longer can we simply wax poetic about features, stats, and benefits, our audiences now demand more! And it’s not just about unlocking the power of storytelling for top-of-funnel ad campaigns; video-based stories have a role to play throughout the entire buyer’s journey.

Join Tyler Lessard, host of the Creating Connections show and VP Marketing at Vidyard, to learn how to unlock the power of video-based stories to pique curiosity, build rapport, and create a sense of urgency to act. See real examples of amazing video-based storytelling used throughout the B2B customer lifecycle and walk away inspired to create your own masterpiece.
Sponsored by:

Speakers

Tyler Lessard
VP Marketing at Vidyard

As an executive at Vidyard, Tyler spends most of his time learning about new ways to use video within modern B2B sales and marketing to generate better results. He’s a frequent author and speaker on Sales Development, Video Selling, Content Marketing and Demand Generation, and host of the Creating Connections show.

You can follow Tyler on Twitter @TylerLessard

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: The Art and Science of Storytelling: How to Craft Brain-Friendly Visual Journeys
Date: Wednesday, November 18, 2020
Time: 12:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

Every single one of us is an expert storyteller. Our attention is saturated with new media, and our brains are listening along. We’re continuously learning how to communicate and connect, borrowing Hollywood techniques every step of the way. So why is still difficult to craft compelling content?

There’s a reason campfire stories are better than PowerPoint presentations, and it has nothing to do with s’mores. We all have first-hand experience with storytelling, yet we allow those skills to atrophy when in a professional setting. Just because you're selling a productor service as opposed to pure entertainment doesn't mean you have to ignore what makes entertaining content successful.

If you have a message to share, you must adopt a storyteller’s mindset. Create content that capitalizes upon human nature and cognition. Visual thinking allows our brains to process complex information in nuanced, non-linear ways. Video is a uniquely-suited medium to take full advantage of visual thinking. By understanding the principles of effective storytelling and how they translate into content creation, you can captivate audiences and compel them to action — no fire pits necessary.

In this webinar you'll walk away with:

  • The principles behind visual thinking and how they apply to video content creation
  • How to use storytelling tropes like cliffhangers, character development, and hero's journey in your videos
  • Tools for creating rich media moments (without having to go to film school)
Sponsored by:

Speakers

Kevin Doherty
Marketer & Storyteller at Vyond

Kevin Doherty is a marketer and storyteller for Vyond: a cloud-based animation studio that allows anybody to harness the power of visual storytelling. An alumnus of UCLA’s School of Theatre, Film, & Television, Kevin specializes in bringing powerful entertainment principles into real-life applications, be they content marketing, internal communications, or advertising. Over the course of his career, Kevin has continued to develop expertise in learning cultures and business agility, and enjoys helping others spark value with media that moves.

You can follow Kevin on Twitter @Vyond

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: How to Build a Live Streaming Strategy with Positive ROI
Date: Wednesday, November 18, 2020
Time: 01:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

Everyone is talking about how live streaming is the future and how going live is the best way of video marketing. But… for some reason, when YOU hit that live button, the sales don’t start rolling in, and it takes a lot of your time and energy to get a questionable ROI. Sound familiar?

In this LIVE session, Dylan Hey (CEO of Hey Digital Marketing Agency) and Anya Razina (Head of Influencer Marketing at Restream) will share their unique perspectives and hands-on experiences with live content.

We will cover:

  • Why you should care about streaming, especially if you are in SaaS or B2B
  • How to drive sales with your live videos
  • 5 easy ways to repurpose your broadcasts
  • How to combine influencer marketing and live streaming
  • And of course, we will answer your questions in real time!
Join our interactive session to change your game in the video marketing space.
Sponsored by:

Speakers

Dylan Hey
Co-Founder and CEO at Hey Digital

Hey Digital focuses on building effective PPC for SaaS & B2B Tech companies achieving fantastic ROI.
Dylan is also Host of The SaaS Marketing & Behind the Streams live shows. Dylan's live shows unpack practical marketing and growth strategies from leading marketing experts and SaaS founders and provide behind the scenes at what's fuelling some of that fastest-growing SaaS companies right now.


Follow Dylan on Twitter @dylan_hey
Anya Razina
Head of Influencer Marketing at Restream.io

Restream makes it easy to create professional live videos and stream them to multiple social platforms at the same time.

Anya is focusing on building a robust brand advocacy program with live content creators worldwide.
She is also a Chief Evangelist of Restream Live Studio and the host of the Friday Lives show.

Follow Anya on Twitter @AnyaRazina1
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: How to Create Multi-Media Experiences for a Digital World
Date: Thursday, November 19, 2020
Time: 11:30 AM Eastern Standard Time
Duration: 45 minutes

Summary

Audiences today, expect more. They don’t just want content, they want experiences. Experiences that integrate multiple content types, across multiple mediums, that are engaging, interactive and maybe even fun. No problem, right?

In this session, VP of Content Marketing at ON24, Mark Bornstein will present “How to Create Multi-Media Experiences for a Digital World”, where he will share best practices for transforming standard content delivery into engaging experiences.

You will learn:

  • How to integrate media into presentations
  • Creating content channels
  • How to re-purpose webinars and events into new content forms
  • Creating media in a WFH world
Join our interactive session to change your game in the video marketing space.
Sponsored by:

Speakers

Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.

Follow Mark on Twitter @4markb
Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Visual Storytelling on LinkedIn
Date: Wednesday, November 18, 2020
Time: 12:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

Linkedin continues to add tools for distributing videos — think stories, in-feed videos, virtual events, Linkedin Live, and more. Wondering where to start? Or which tools would work best for you or your company? Join a panel of LinkedIn Live experts as they talk through the platform's opportunities for visual storytelling — covering tools they find most effective, lessons they’ve learned, strategies for identifying content topics, and advice for getting started.

Sponsored by:

Speakers

Goldie Chan
Founder at Warm Robots

Goldie Chan is a global speaker, strategist, and writer. She's been dubbed the "Oprah of LinkedIn" by Huffington Post, and her video channel won LinkedIn Top Voice. Goldie is the founder of Warm Robots, a social media strategy agency based in Los Angeles that has global clients like Adobe and Fiverr. She writes about personal branding and storytelling in the digital age for Forbes, where her articles are consistently ranked on the first page and used in educational institutions and business development. A Stanford University graduate, Goldie is a proud member of the Producers Guild of America and New Media Council, and she has been featured as a fresh voice by CNN, Inc. Magazine, Fast Company, and more.

Follow Goldie on Twitter @GoldieChan

Jeff Koslofsky
Social Media Supervisor at Crosby Marketing

Jeff Koslofsky is a social media supervisor with Crosby Marketing Communications, an award-winning, fully integrated marketing, advertising, and PR firm. He is the lead on all things live engagement, focusing mainly on Facebook and LinkedIn Live streaming for the Department of Defense's Office of Military Community and Family Policy. Jeff has helped oversee daily live productions throughout the COVID-19 pandemic, bringing relevant and timely information to the military community. In his free time, Jeff enjoys fitness, DC sports, and spending time with his wife and daughter in Ellicott City, Maryland, where they've lived for more than five years.

Follow Jeff on Twitter @jeffkoslofsky

Nick Mattingly
Co-Founderr at Switcher

Nick Mattingly is CEO and co-founder of Switcher, Inc. After running an agency that helped businesses create and stream online video, Nick knew there had to be a more cost- and time-effective way to create video. In 2014, Nick and his co-founders launched Switcher Studio, a mobile video-creation platform that helps creators and companies produce stunning, polished live shows with the iOS devices they already own. Switcher Studio was an official launch partner of both Facebook Live and LinkedIn Live. Switcher now has users in more than 118 countries and is powering video for content creators and companies ranging from Cisco to Chanel.

Follow Nick on Twitter @nick__mattingly

Brian Wallace
Founder and President at NowSourcing

Brian Wallace is the founder and president of NowSourcing, an industry-leading infographic design agency based in Louisville, Kentucky, and Cincinnati, Ohio, that works with companies ranging from startups to Fortune 500s. Brian also runs #LinkedInLocal events nationwide and virtually and hosts the Next Action Podcast. Brian has been named a Google Small Business Advisor for 2016-present and joined the SXSW Advisory Board in 2019.

Follow Brian on Twitter @nowsourcing

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Stories that Stick: The Elements of Compelling Video Content
Date: Thursday, November 19, 2020
Time: 01:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

Creating engaging stories that actually drive action is as much a science as it is an art. Strategies for identifying content topics, and advice for getting started. It’s no longer enough just to create a video and hope for the best, particularly with the challenges we face in today’s landscape. Successful storytelling requires understanding the components that make a video worth watching.

Join Chad Lakin, Mykim Dang, and Luke Hale as they break down exactly what you need to build a compelling video story in the modern world. In this session you will:

  • Learn to address the current moment and ground your engagement in today’s challenges.
  • Discover how to elevate your content and how that will vastly increase your engagement.
  • How to plan your video content so you get the most out of each platform you’re sharing on.
By the end of this presentation you’ll walk away with inspiration for new content and actionable insights on how to level up your storytelling moving forward.
Sponsored by:

Speakers

Mykim Dang
Founder and Full Stack Digital Creator at Mykim Dang Productions

Dang is an Executive Video Producer and Full Stack Creator who works across mediums. She has been crafting content, experiences and digital strategies since 2004 and is constantly exploring the limits of visual formats. Working with some of the most interesting,homegrown start-ups (Brightcove, Grove Labs, Circle Financial) to some of the biggest companies in the world (Cisco, Facebook), she continues to push the limits of storytelling in an ever-changing landscape. Currently, she leads the video team at America'sTest Kitchen and also works with startups and creators to help them tell their stories across platforms.

Her first entrepreneurial venture, a custom made, skateboard design company was forged with her life long friend at the age of 17. When she's not making, you can find her exploring digital privacy, surfing and freediving. A filmmaker who fell into digitalby accident, she has an unwavering commitment to ensuring that as technology becomes more integrated into every part of our existence, creativity and genuine analog connection continues to have a place in our hearts and minds.

Follow Mykim on Twitter @mykimdang

Luke Hale
Founder at Masters of Engagement

Luke Hale is a Silicon Valley based video producer and host of Video Production Daily. Luke has produced everything from corporate engagementstrategies to comedy exercise specials and a thousand videos in-between. His highest professional life goal is to have 100 friends who call him for pre-production advice. Driven by a belief that you can impact an audience or waste your production budget, Luke focuses on engagement and approaches production through the lens of radical audience empathy. Luke will be your friend until he sees you throw plastic in the ocean; he loves MSG and bar-b-que and always returns his shopping cart.

Chad Lakin
VP of North America at Shootsta

Chad Lakin is the vice president of North America for Shootsta, one of the world’s fastest-growing startups. He has many years of expertise in design, digital media and strategy. Since joining Shootsta in 2015, Lakin’s overarching leadership, strategy and wicked charm have consequently propelled the growth of the business to astronomical lengths. He's heading up the company’s U.S. office to help bring the power of storytelling through video to more brand managers and people around the globe.

Follow Chad on Twitter @ShootstaVideos

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Video Enabling Your Organization
Date: Wednesday, November 18, 2020
Time: 2:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

This last year we've seen our world shift from in-person to digital overnight, with video playing an ever-important role in this process. But what video-enabling strategies have proven most effective for content marketers, and what lessons are we learning from audience behaviors ranging across the funnel? In this session, we'll explore why video enabling your organization is critical, and dive into how to keep YOUR audience engaged with your digital content to increase leads, conversions, and revenue.

Join this session to:

  • Understand how to use video marketing, webinars and personal video
  • Learn best practices for video across the funnel
  • See what the trends and data say about the state of video and webinars
Sponsored by:

Speakers

Thomas Madsen-Mygdal
Co-Founder and CEO at TwentyThree

Thomas Madsen-Mygdal is the Co-Founder and CEO of the Copenhagen-based video company, TwentyThree. After founding one of Europe’s first internet companies more than 25 years ago, he is an active leader in the tech world in Denmark and beyond. He brings his unique and wide perspective on understanding the video paradigm and looking at changes in the digital space.

You can follow Thomas on Twitter @mygdal

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl

Overview

Title: Constraints Breed Creativity: Re-Thinking The Way We Use Video
Date: Thursday, November 19, 2020
Time: 2:30 PM Eastern Standard Time
Duration: 45 minutes

Summary

Sure, we're constrained. We're constrained to our desks, our homes, our families. We're constrained to virtual events, virtual sales appointments, virtual networking, even virtual happy hours. Yep. We're constrained.

Maybe, all these constraints are an opportunity in disguise.

An opportunity to re-think and redefine the value we can provide. In this short session, keynote speaker and former television producer Andrew Davis will introduce us to the four television concepts you can use to re-think your use of video.

Are you ready to transform your constraints into creativity?

Sponsored by:

Speakers

Drew Davis
Keynote Speaker and Bestselling Author at Monumental Shift

Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC's Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.

Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.

You can follow Drew on Twitter @drewdavishere

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl