Chief Strategy Advisor at Content Marketing Institute
Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.
Follow Robert on Twitter @Robert_Rose
VP of Marketing at Content Marketing Institute
Cathy McPhillips is the Vice President of Marketing for the Content Marketing Institute, an Informa Connect company, where she oversees marketing efforts for live events Content Marketing World and ContentTECH Summit, as well as Content Marketing University and Chief Content Officer magazine. Prior to joining CMI, Cathy managed social/community efforts for Share Our Strength’s No Kid Hungry campaign, owned her own strategic marketing business focused on media and digital/social marketing for several international restaurant brands, and was media supervisor at Wyse Advertising in Cleveland. She was part of Ohio University’s Jerry L. Sloan Visiting Professionals in Public Relations program in 2017, and guest lectures at Kent State University, Cleveland State University and University of Akron. Cathy was named one of Folio:’s 2014 Top Women in Media, and a MarTechExec 2018 50 Woman You Need to Know in Martech.
Follow Cathy on Twitter @cmcphillips