Overview

Title: 2021 B2B Content Marketing: What Now? [New Research]
Date: Wednesday, October 28, 2020
Time: 2 PM ET/11 AM PT
Duration: 1 Hour

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Summary

New research from Content Marketing Institute and MarketingProfs shows that 83% of B2B content marketers pivoted quickly in response to the pandemic. And the changes weren’t just reactionary: 86% expect some of the changes to stay in effect for the foreseeable future.

That’s just one of the findings from the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 report sponsored by ON24.

Join us for a discussion about the findings along with insights to prepare for whatever comes next.

You’ll discover:

  • The changes most B2B content marketers have made—and why audience-focused activities are more important than ever
  • Why it’s crucial to adjust your content marketing metrics based on the new realities
  • Key areas where top-performing content marketers stand out
Produced by:

Speakers

Stephanie Stahl
General Manager at CMI

As General Manager of CMI, I lead the brand’s event and digital operations – and get to work with the best team on the planet! Previously, I served as VP of Content Marketing for UBM’s Technology portfolio, providing strategic guidance on content development, content optimization, audience engagement, and go-to-market platforms for our technology clients. I’ve worked for UBM, which is now owned by Informa, for more than two decades, helping shape new multimedia content and event offerings. I live in the Washington, DC area with my husband and we enjoy spending time taking care of our many pets and visiting our two daughters on their college campuses.

Follow Stephanie on Twitter @EditorStahl
Mark Bornstein
Chief Webinerd and VP of Content Marketing at ON24

As the VP of Content Marketing at ON24, Mark is the chief evangelist and marketing strategist in support of ON24’s Webinar Marketing Platform. Mark brings over 20 years of content marketing, corporate communications and account management experience at leading companies, including Cisco, GE Access and Compatible Systems. He has presented at many of today’s biggest marketing conferences and, for the past six years, has been the host of the “ON24 Webinar Best Practices Series” webcast which has thousands of followers across the globe.


Follow Mark on Twitter @4markb

Robert Rose
Chief Strategy Advisor at Content Marketing Institute

Robert is the founder and Chief Strategy Advisor of The Content Advisory - the consulting and advisory group of The Content Marketing Institute. As a strategist, Robert has worked with more than 500 companies including global brands such as Capital One, Dell, Ernst & Young, Hewlett Packard, and The Bill & Melinda Gates Foundation. Robert is the author of three books. His latest, Killing Marketing with co-author Joe Pulizzi, was published by McGraw Hill in September 2017. He is also an early-stage investor and advisor to a number of technology startups, serving on the advisory boards of a number of companies, such as Akoonu, DivvyHQ and Tint.

Follow Robert on Twitter @Robert_Rose